Sometimes you'll get lucky with your first email but chances are you'll send at least two before getting a response. That's why you have to make sure that your follow-up is as informative as the first message.
Subject line tip
Be specific: Clearly state the purpose or benefit of the email. Avoid vague or ambiguous subject lines that may confuse the reader.
Personalization tip
Satisfied recipients are more likely to refer your email or brand to their network, increasing the potential for word-of-mouth marketing.
CTA tip
Be clear and specific: Ensure your CTA is straightforward and leaves no room for confusion. Clearly state what action you want the recipient to take.
Signature tip
Use a photo (optional): If appropriate, you may add a professional photo to put a face to the name, fostering a sense of familiarity.
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.