Don't waste your prospect's time in a B2B cold outreach email - get to the point and make your value proposition clear.
Subject line tip
Avoid spammy language: Steer clear of all caps, excessive punctuation, and words that may trigger spam filters, like “free,” “limited time offer,” etc.
Personalization tip
When recipients receive personalized content, they feel valued and appreciated, leading to a better overall customer experience.
CTA tip
A personalized CTA speaks directly to the recipient’s needs, interests, and pain points, encouraging them to engage with your email and take the next step.
Signature tip
Include social media links (optional): If it’s relevant to your communication or industry, consider adding links to your professional social media profiles (e.g., LinkedIn).
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.