The Before-After Bridge format simply contrasts the before and after of a certain situation and closes with the solution (bridge) that made it possible. Simple but effective, it draws a picture for the prospect of what their life could be like with your help.
Subject line tip
Make sure your subject line is compelling and accurately represents the content of the email.
Personalization tip
Personalization helps to improve response rates, so always aim to use the recipient’s name when possible.
Problem tip
Frame the problem in a way that is relevant to your reader’s experiences or challenges.
Value tip
When stating your value proposition, use specific, quantifiable benefits whenever possible.
CTA tip
A clear and direct call to action can help increase your response rates.
Signature tip
Including a professional signature lends credibility to your email and provides an easy way for the recipient to get in touch.
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.