The Before-After Bridge format simply contrasts the before and after of a certain situation and closes with the solution (bridge) that made it possible. Simple but effective, it draws a picture for the prospect of what their life could be like with your help.
Subject line tip
Use curiosity: Spark the recipient’s curiosity by teasing a valuable or intriguing piece of information within the subject line.
Personalization tip
Personalized emails are more likely to grab the recipient’s attention, leading to a higher response rate compared to generic or impersonal messages.
CTA tip
Provide multiple contact options: Offer different ways for the recipient to respond, such as replying to the email, clicking a link, or scheduling a meeting.
Signature tip
Include your full name: Make sure to include your first and last name to establish a personal connection and professionalism.
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.