Sales and marketing teams have long known about the potential goldmine of contacts to be found on LinkedIn but many are just now discovering the shortcuts to success offered by LinkedIn automation tools.
If someone made a list of the "most commonly used sources of b2b leads", LinkedIn would be undisputable #1 on that list. And that's understandable. LinkedIn is a mine of information about businesses and people connected with those businesses. But there are also other platforms including collections of companies, divided into categories, where you can find ideal prospects along with some reference points for your cold email campaigns. Here are 15 places on the web where you can find SaaS companies, startups, software houses, marketing experts and other companies that will match your Ideal Customer Profile.
Our templates are your starting point for meaningful and effective communication on LinkedIn. Feel free to use them!
If you’re on LinkedIn, you’ve probably sent some invitations to connect. Did you write a custom note or take the easy way out and went with the default one? And how about the connection requests you got?
In our last post about LinkedIn, we looked at some of the names you’ll find on the long list of tools available for automating certain activities on the world’s biggest platform for professionals. And in that post, before we started looking at individual tools, we included a short reminder that, officially, LinkedIn forbids their use and putting them to work on your profile can result in bans or suspensions from your account.
Connecting and engaging with professionals on LinkedIn is part of every effective cold B2B outreach. In this guest post, Beth Baxter from our friends at Dux-Soup takes you through the steps to follow to generate and manage leads like never before.
To get replies, a cold email has to be short yet powerful, and intriguing. That's why each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
You can have control over your cold email deliverability. In outbound outreach, it's crucial how many of the emails you sent actually get to your prospects' inboxes. There are at least 14 points on a deliverability checklist that you can, and should, go through before you start off your email campaign. I've listed them below in three categories. Some of them you may already know of, but some may be new for you. Check the list and see if you're doing everything you can to ensure that your cold emails actually get to their destination.
A few posts back I showed you how you can maximize your webinar ROI by creating a webinar sales funnel. The foundation of the funnel are the follow-up emails for each stage: to drive more registrations, boost the show-up rates and post-webinar conversion. In this blog post you’ll find a bunch of email templates for each stage of the webinar sales funnel and a few tips on how to turn more webinar attendees into customers.