You can get leads from two sources: inbound and outbound. But what's actually the difference between the two when it comes to sales? How do you approach the leads from those two sources? Should you work out two different strategies for serving them? If so, how should the strategies differ? Keep reading to find the answers to those questions and convert more leads, both inbound and outbound, into customers.
14 mins readTo get replies, a cold email has to be short yet powerful, and intriguing. That's why each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
23 mins readSMTP & IMAP are the two main protocols that allow you to send and receive emails. Why am I even writing about this? Well, sometimes we take crucial things for granted. We use them every day and don't ever think about how they work. I believe that this is one of such things. And I think that it's worth understanding how sending your emails works, especially if you send a lot of them as a part of your job.
14 mins readLinkedIn has become the world’s coffee shop for business‑to‑business networking. Everyone wants to make more connections, start meaningful conversations and turn followers into customers.
12 mins readIn the universe of social selling, two bright names often get mentioned together: Waalaxy and Dripify. When you scroll through LinkedIn, it seems like every other ad talks about some new automation on LinkedIn wizardry or one of the many LinkedIn automation tools that can take the grind out of prospecting.
13 mins readWaalaxy: yes or no? The answer depends on how you plan to use it. Ultimately, the best plan will be the one that matches your prospecting volume, your channel mix and your workflow.
13 mins readCold emailing has grown from a quick tactic to a strategic craft. In 2026 the landscape is filled with email outreach tools that promise miracles. Teams now manage follow‑up tasks, track deliverability and build sequences that read like conversations.
17 mins readLinkedIn outreach used to mean hours of repetitive tasks, scanning profiles and crafting messages one by one. In 2026, the landscape is full of platforms that promise to automate this drudgery. When people search for LinkedIn automation, two names pop up: Zopto and Waalaxy.
12 mins readIf you work in lead generation, the phrase LinkedIn automation keeps popping up. The promise of automation tools is simple: stop spending your lunch break sending connection requests and start letting software handle it.
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