20+ Email Introduction Examples: What’s Good, Bad and Ugly

photo of Justyna Waciega

Drafting a proper e-mail introduction can be a tough nut to crack. Really.

How to engage the recipient in brief sentences, keep them interested, and make them want to read the email to the end? Well… it can be pretty hard.

But cheer up – we have some introduction examples for you, along with descriptions and subject lines, so you won’t get lost with us.

Just see what we have prepared!

Key components of an effective email introduction

Maybe let’s start at the very beginning – what should such a good introduction contain to be effective? Well, among these are:

The concise subject line

First: subject lines. This element is an invitation to click on the email, read the foreword, and then the entire message, so it strongly connects to the introduction. An eye-catching subject line ought to be convincing and relevant, and – when appropriate – include the company name for instant recognition.

Proper salutation

A good salutation sets the tone for communication and establishes a foundation for positive engagement. So, whether you write to a known team member, a new contact, or a potential client, you ought to use appropriate titles and names.

Introduction of yourself

Next, clearly state your identity. This can be a simple self-introduction with your name, position, or even a warm acknowledgment like “Netflix’s team here!” for a collective greeting. Thanks to this, the recipient knows who the writer is.

Purpose of the email

A brief explanation of why the email is being sent adds clarity and relevance. Is it a follow-up email, an introductory email for a new team member, or a response to an event-triggered situation? In all cases, articulate your message purpose as it makes the recipient understand the context.

Call to action or next steps

Every effective email introduction should prompt the recipient to take action. You could encourage further reading, ask for an appointment, request a response, or click on a link. Such a clear CTA guides the recipient on the next steps.

20+ email introduction examples

Now that we know what goes into an introduction, take a look at a few examples that will allow you to make a good impression on your audience.

🫱🏽‍🫲🏻 Networking introductions:

1. Introduction to a new colleague

A proper self-introduction to a new colleague is necessary if you want to build a healthy working relationship. It helps establish an open line of communication and promotes a welcoming work environment. Like here, in this example:


Subject Line: Welcome to the Team!

Hello [Colleague’s Name],

My name is [Your Name], and I am a team leader in the [Department/Team] at [Company Name]. I’m excited and look forward to working alongside you. Today, I want to take a moment to introduce myself and express my eagerness to contribute to our collective success.

Give me 3 minutes, and I will tell you more about our projects and how we can collaborate effectively.

2. Introduction to welcome new client

When greeting a new client, a well-crafted introduction is also a must – it can make a great impact right away. It can convey professionalism, highlight the value you bring, or even demonstrate a genuine interest in their needs.


Subject Line: Thank you for creating an account!

Hello[Client’s Name],

Nice to see you at [Your Company]. We are happy to have you join us and hope you will stay for a long time! From now on, you can use your account on many devices and enjoy amazing quality from [Name of Your Services]. We’ll tell you about some of the most important points that will help you use your account 100 percent.

Read the highlights or save this email for later.

Look at this introduction email from Disney – overall, it’s good, short, and to the point but lacks a proper salutation.


Disney's introduction email



3. Introduction to a business partner in a different industry

Telling about your company in the right way to a professional contact in a different industry can broaden your network and open doors to unexpected possibilities. In this introduction, it’s essential to convey your interest, establish common ground, and articulate the potential for a meaningful connection.


Subject Line: Exploring cross-industry connections

Dear [Contact’s Name],

I hope this message finds you well. My name is [Your Name], and I specialize in [Your Industry]. While our professional paths may differ, I’m always eager to connect with accomplished individuals like yourself. I believe there might be valuable insights and perspectives we can share to enhance our professional journeys.

I will not take you much time, but I would like to tell you more about my offer. Stay with me and explore potential areas where our professional paths might intersect.

💻 Job-related introductions:

4. Introduction when looking for a job

The next self-introduction email templates refer to job-related messages. If you contact a company to get a job, you should succinctly showcase your enthusiasm and relevant skills, and align with the job requirements. Check out this email subject line and model for inspiration.


Subject Line: Application for [Job Title] position

Dear Hiring Team,

I am writing to express my sincere interest in the [Job Title] position at [Company Name]. My name is [Your Name], and I bring [X years of experience] in [Relevant Industry], along with a proven track record in [key skills]. I am confident that my skills in [mention specific skills] make me a strong fit for this role, and I am excited about the prospect of contributing to the success of [Company Name].

Attached is my resume for your review. Below, I will discuss how my background aligns with your needs in greater detail.

5. Introduction to gratitude for the opportunity to work together

If you are close to getting a job, put the effort into building a proper introduction too. So, capture the attention of the recruiter with an introductory email. It requires a balance of professionalism and a demonstration of your unique value proposition. It’s a chance to make a memorable experience and show interest in potential work.


Subject Line: Acknowledgement of successful application

Dear [Recruiter’s Name],

My name is [Your Name], and I am [Your Job Title]. I am pleased that my resume and acquired experience meet your requirements. I am excited about [Company Name]’s commitment to [mention something specific], and I believe my background in [Your Skills] can contribute significantly to the success of the project.

I would be grateful for the opportunity to discuss how my knowledge and skills can benefit [Company Name]. Could we schedule a brief call or meeting at your earliest convenience?

6. Introduction to requesting a raise

Requesting a raise is a delicate matter. Thus, you need some well-thought-out introduction email examples so you can increase the chances of creating a favorable impact. It must emphasize your contributions, achievements, and commitment to continued excellence. Here’s one template.


Subject Line: Discussion on compensation review

Dear [Supervisor’s Name],

I am [Your Name], and I am writing to discuss the possibility of a compensation review based on my contributions to [specific project or achievement] and the consistent effort I have invested in my role as [Your Job Title]. Over the past [time period], I have achieved [mention achievements] and have consistently demonstrated a commitment to exceeding performance expectations.

Based on that, I would appreciate the time to discuss my contributions further and explore the possibility of a salary adjustment that reflects my dedication to the success of [Company Name].

💵 Business and Sales Introductions:

7. Introduction for a sales pitch

In this case, a business introduction email is crucial for capturing the prospect’s interest. It should highlight the value of your product or service and prompt the prospect to consider the benefits of your offering.


Subject Line: Elevate your [Specific Area] with [Your Product/Service]

Good Morning [Prospect’s Name],

My name is [Your Name], and I represent [Your Company]. I recently discovered [Prospect’s Company] and was inspired by your commitment to [mention a relevant business aspect]. I’m reaching out to introduce our innovative [Your Product/Service], designed to [solve a specific problem or enhance a process].

Below I’m going to tell you more about [Your Product/Service] and how it can specifically benefit [Prospect’s Company]. If you prefer, we can also arrange a meeting.

8. Introduction to the offer updates

Informing clients of products, services, and even subscription changes requires clarity and transparency. Start with the right introduction email subject line and then, in the email body, convey the modifications, emphasize the benefits, and assure clients of continued value.


Subject Line: Exciting updates to [Your Service] subscription

Dear [Client Name],

We are writing to share some exciting updates regarding your [Product/Service] subscription with [Your Company]. We’ve made enhancements to improve your user experience and provide additional features that align with your evolving needs.

Please review the attached document outlining the changes. If you have any questions or require further clarification, our customer support team is readily available to assist.

Here’s an example of an introduction email from Feedly.


introduction email from Feedly


9. Introduction for a product or service demonstration

Before you get to the main presentation of your product or service, you need to write a concise yet compelling business email introducing paragraph. It may outline the key features and benefits, create intrigue, and prompt the recipient to consider how your offering could address their specific needs.


Subject Line: Experience [Your Product/Service]: A personalized demonstration

Hello [Recipient’s Name],

I’m [Your Name] from [Your Company], and I’m excited to introduce you to our groundbreaking [Your Product/Service]. Our [Product/Service] is designed to [mention key benefits], and I believe a personalized demonstration could convey its potential impact on [Recipient’s Company].

If you are interested, read on. However, if you prefer to see how [your product/service] works and can improve [a particular aspect] of [the recipient’s company], we can schedule a meeting.

🎓 Educational and academic introductions:

10. Introduction to a professor when you want to get help

Introducing yourself to a professor to get help requires a formal yet personable approach. It can show respect for their expertise, articulate your academic goals, and express a genuine interest in their guidance.


Subject Line: Request for guidance

Dear Professor [Last Name],

My name is [Your Name], and I am a [Your Program/Major] student at [University]. I have recently come across your research in [Professor’s Area of Expertise] and am truly impressed by your contributions to the field. I am reaching out to introduce myself and communicate my interest in your work.

Below I explain why I’m in need of your help in my academic journey. And if you are available, I would appreciate the chance to set up regular sessions.

But you can also craft such an introduction email.


email introduction example



11. Introduction to a research collaboration

This self-introduction email template for a research collaboration involves clearly outlining your research interests, explaining mutual benefits, and demonstrating enthusiasm for potential collaboration.


Subject Line: Exploring research collaboration opportunities

Dear [Researcher’s Name],

My name is [Your Name], and I am a researcher specializing in [Your Research Area]. I have recently come across your groundbreaking work in [Researcher’s Area of Expertise] and am inspired by your contributions to the field. I am reaching out to discuss the potential for collaboration on a research project.

I would be delighted to schedule a meeting to further discuss our research synergies. For now, I will show you the possibility of working together on a project.

12. Introduction to a student group or project

Introducing yourself to a student group or project involves describing your interest. You can also mention your skills and convey how you can contribute to the success of the group or project.


Subject Line: Interest in joining [Student Group/Project]

Dear [Group/Project Leader’s Name],

My name is [Your Name], and I am a [Your Program/Major] student at [University]. I recently learned about the [Student Group/Project], and I’m looking forward to working with you – that is the reason for my email. With my background in [Your Skills or Expertise], I believe I can contribute meaningfully to the team and help achieve our shared goals.

Please take a moment, and I will briefly outline my experience and motivations.

⭐ Professional introductions:

13. Introduction for a formal event or meeting

A formal and professional self-introduction email sample for an event or meeting requires a polished and vocational tone. It may demonstrate gratitude for the invitation, your purpose for attending, and set the stage for positive engagement.


Subject Line: RSVP for [Event/Meeting Name]

Dear [Event Organizer’s Name],

My name is [Your Name], and I am honored to have received an invitation to attend [Event/Meeting Name]. I am reaching out to confirm my attendance and excitement about the possibility of participating in this esteemed gathering. I’m counting down the minutes to meet fellow professionals and contribute to the discussions.

If there are any additional details or preparations required on my part, please do not hesitate to let me know. Now, I would like to ask you some questions.

14. Introduction to a senior executive or CEO

Introducing yourself to a senior executive or CEO also requires professionalism, respect, and conciseness. Your formal introduction email may, for instance, communicate your position and highlight admiration for their leadership.


Subject Line: Appreciation for Your Leadership

Dear [Executive’s or CEO’s Name],

I hope this message finds you well. My name is [Your Name], and I am currently [Your Position] at [Your Company]. I have been following your leadership journey with great admiration. I am reaching out to share my respect for your accomplishments and to explore potential areas of discussion regarding [Shared Interest or Industry].

If your schedule permits, I would be honored to plan a short meeting to discuss the company’s latest achievements and my proposed improvements.

15. Introduction to obtaining grants

This professional introduction email involves outlining your project or initiative, emphasizing its impact, and expressing a need for financial support.


Subject Line: Grant proposal: [Project/Initiative Name]

Dear [Grantor’s Name or Grant Committee],

My name is [Your Name], and I am writing to introduce [Project/Initiative Name], a [brief description] aimed at [specific impact or goal]. I am seeking financial support through your esteemed grant program to bring this project to fruition and address [identified issue or need].

Below, I will provide a detailed proposal outlining the project, its goals, and how the grant funds would be utilized. In addition, I would be pleased if I could schedule a meeting to further discuss this topic and answer any questions.

📧 Informal introductions:

16. Introduction to a friend or acquaintance

An informal self-introduction email to a friend, mutual contact, or acquaintance must be warm and reflect of your relationship. It’s a possibility to reconnect or strengthen your bond.


Subject Line: Long time no talk!

Hey [Friend’s Name],

It’s been too long since we caught up! [Your Name]’s here, and I’ve been up to [brief update on your life]. I was reminiscing about our last [shared experience or memory], and it made me realize how much I miss our conversations.

How about we grab a coffee sometime soon? I’d love to hear what’s new with you and share more about what I’ve been up to.

17. Introduction for a team gathering

In this case, the opening line should be pleasant and inclusive, and encourage a sense of teammateship among members.


Subject Line: Excited for our Team gathering!

Hi Team,

As your team leader, I am happy to be part of this fantastic band. I wanted to take a moment to indicate my excitement about the upcoming team gathering. I’m looking forward to the talks, the fun, the delicious food and much more.

Let’s make the most of our time together. Below are my contact details, so feel free to reach out if you have any questions or if there’s anything specific you’d like to discuss during our gathering.

Or simply craft an introduction email in this style:


email introduction example



18. Introduction for a casual collaboration on an off-topic project

An informal introduction for a casual collaboration on an off-topic project ought to be laid-back and reflect the relaxed nature of the collaboration. Consider this compelling subject line and scenario.


Subject Line: Want to do something creative?

Hey [Collaborator’s Name],

I hope you’re doing well. I’ve got this offbeat project idea that I think you’d be perfect for! I know it’s a bit different from what we usually work on, but I think your skills in [Collaborator’s Expertise] could bring a unique touch.

No pressure, just thought it could be a fun and interesting side project for both of us. Explore my ideas below and let me know what you think.

🧊 Ice-breaking introductions

19. Introduction to start the first contact

Ice-breaking intros aim to establish a positive and approachable atmosphere for the first contact. They must be friendly (like those non-formal and non-professional email introductions), light-hearted, and focused on creating a comfortable space for communication.


Subject Line: Welcome to [Your Team], bro!

Hi [Recipient’s Name],

I’m [Your Name], and I couldn’t resist reaching out after I found out that we [shared interest or connection]. I’m sure we’ll have fun working together, and I’m very excited to get to know each other. Our team certainly thinks the same, you will see that they are great.

I’d love to learn more about your experiences with [shared interest] or anything else you’re passionate about.

20. Introduction after an unpleasant situation in the team

What about if you recently had an unpleasant situation and don’t know how to start an email? Well, you should acknowledge the situation, express a commitment to moving forward positively, and create the occasion for open communication.


Subject Line: Moving forward together

Hi Team,

It’s [Your Name] here, and I wanted to address the recent [briefly mention the situation] that may have caused discomfort. While we may have faced challenges, I believe in the strength of our team and our ability to overcome difficulties together. I am committed to driving a positive and open environment moving forward.

If anyone would like to share their thoughts, my virtual door is always open. Here’s what I propose.

21. Introduction with humor

Injecting humor into an introduction can create a relaxed and engaging atmosphere. However, it must align with the context so it can be well-received by the recipient.


Subject Line: Shocking dose of great news!

What’s up [Recipient’s Name],

I hope this e-mail will replace your next dose of caffeine because it will be that energizing. And that’s because I have super news. Since I am your manager and have mastered the art of sending emails that are 10% professional and 90% memes, you will not be bored with me. Well, let’s embrace the topic.

But let’s start with a few memes – after that you’ll know what it’s all about.

What’s good: Tips for effective email introductions

Now look at these essential tips to elevate your email intros and make a lasting impression.

Keep it concise and focused

Be short and simple. A concise email introduction ensures that the recipient will quickly understand what the message is for and who sent it. So eliminate unnecessary information, and you’ll make the intro more effective.

Personalize the message

Adding a personal touch shows thoughtfulness and consideration. But it also makes people want to read the message further. Tailor your message to your recipients, and you’ll get better results.

Adjust the tone

Choose a tone and language that are respectful, courteous, and aligned with the context of your communication. Such a professional demeanor not only reflects well on you but also contributes to the overall effectiveness of your introduction.

What’s bad and ugly: Don’ts in email introductions

And what to avoid when writing an email introduction? Among others:

Don’t overuse jargon

Employing excessive jargon or convoluted language in email introductions can hinder effective communication. It may create confusion or alienate recipients who may not be familiar with industry-specific terms.

Don’t include too many details

Avoid the temptation to provide an exhaustive background or include every little thing in the first interaction. Introductions must keep the viewer’s attention and interest, not explain everything. Further details will be provided later in the message.

Don’t neglect courtesy

Ignoring common courtesies can create a negative impact. Meanwhile, respectful behavior and a pleasant vocabulary in any type of correspondence contribute to building a positive relationship.

Put your professional introduction email into motion with Woodpecker

Effective email introductions can make the difference between a missed opportunity and a fruitful connection. As we’ve explored the dos and don’ts, it’s clear that personalized, concise, and purpose-driven introductions set the stage for positive engagements. Add to this professional language and CTA, and you enhance the likelihood of achieving your communication goals.

If you want to navigate the world of cold emails and establish new business conversations, try Woodpecker. Our tool empowers users to send cold emails, automate follow-ups, and elicit real responses.

Craft a perfect email introduction and spark meaningful conversations with Woodpecker.

FAQ Section

1. What key elements should be included in a self-introduction email to establish a strong business relationship?

A self-introduction email aiming to establish a strong business relationship should include key elements such as your full name, your role or position, and the company name you’re associated with. It’s also important to briefly mention your professional background or experience, particularly if it’s relevant to the new role or the recipient. Including contact details is crucial for encouraging further communication. If applicable, mentioning a mutual connection or mutual contact can add a layer of trust and familiarity. Concluding the email with a call to action, like suggesting a meeting or a follow-up call, can pave the way for building a solid business relationship.

2. How can a new employee craft a self-introduction email that effectively connects them with their new colleagues?

A new employee can craft an effective self-introduction email to new colleagues by starting with a friendly greeting followed by their name, job title, and a brief overview of their role within the company. It’s beneficial to include a bit about their professional background or interests related to the job to give colleagues a sense of who they are and how they might work together. Sharing contact details for further questions or meet-ups and expressing enthusiasm about joining the team can help in fostering a welcoming atmosphere and encouraging colleagues to reach out.

3. What distinguishes a business introduction email from a personal introduction email, and when should each be used?

A business introduction email is typically more formal and focuses on professional relationships, roles, and opportunities for collaboration or networking within a business context. It often includes specific details about one’s professional background, the company name, and how the relationship could benefit both parties. A personal introduction email, while it can still be professional, allows for a more casual tone and might include personal interests or reasons for reaching out that are not strictly business-related. The choice between the two depends on the nature of the relationship you’re hoping to establish and the context in which you’re introducing yourself. Business introduction emails are suitable for new professional contacts, while personal introduction emails may be better for less formal situations or when you have a mutual connection.

4. Can you provide tips for writing event-triggered introduction emails that capture attention and encourage a response?

Writing event-triggered introduction emails that capture attention and encourage a response involves directly mentioning the event that prompted your email, such as a recent networking event, a mutual connection’s recommendation, or a significant change at the recipient’s company. Personalize the email by referencing specific details or conversations from the event, if applicable, to remind the recipient of your encounter or the reason for your outreach. Keep the email concise but engaging, highlighting what you hope to achieve from the interaction, whether it’s seeking advice, proposing a business opportunity, or simply establishing a connection. Ending with a clear call to action, like asking for a meeting or a phone call, increases the chances of receiving a response.

5. How do introduction email templates streamline the process of sending self-introduction emails, and what should be customized in each template?

Introduction email templates streamline the process of sending self-introduction emails by providing a structured format that covers all the essential elements of an effective introduction, saving time and ensuring consistency across communications. However, customization is key to making each email feel personal and relevant to the recipient. Customize the greeting to address the recipient by name, tailor the body of the email to reflect specific details about your background or interests that are relevant to the recipient or the context of your introduction, and adjust the closing to suit the action you’re requesting from the recipient. Personalizing these aspects of the template can significantly increase the effectiveness of your introduction emails.