Joanna Jachuła

Data-oriented person. Believes in 4 main success keys in outbound marketing: well-selected target audience, “healthy” domain, outstanding copy and good quality data.


Client Reporting – 6 Best Practices for Agencies 

Graphs, metrics, statistics, reports… Are you having trouble connecting all of the data in a way that truly demonstrates the value of your services to your clients? You might be uncertain as to how many details your reports should contain or which metrics are most important. And even if you have the right selection of metrics, you might still struggle to organize them in a logical order.

Agency Talks: from an expert to a lead gen agency owner

In the early days of your career, it's much better to learn from the experience of others than to figure it all out on your own. After a few years, if you’re persistent, you’ll become an expert in your chosen field, and that's when many people start thinking: “As an expert, I can sell my service on my own behalf instead of working for someone else.". 

How to Check the Technical Settings of a Client Account

If your email doesn’t reach the inbox of the recipient, your campaign will be doomed to fail. No prospect will interact with your content, no matter how great it is. That’s why you need to check three essential technical settings before scheduling the first shipment.

How to Carry Out a Client Website Audit for Cold Emailing

A cold outreach campaign is all about reaching out to people who have never heard of your client’s brand. They have no idea who you are, and you can bet that they’re not happy to see yet another sales email in their inbox (to put it mildly).

How Can Agencies Create Content for Successful Outreach Campaigns?

In a cold email campaign, you only get one shot to engage the prospect. And you can make the first impression only once. How you do that determines the success of your entire interaction. 

How to Structure Your Client Reporting Process

Suppose you launched an email campaign, sent out 300 messages, and got 100 positive responses. Throughout the campaign, you haven’t scheduled any reporting calls with the client but agreed to meet at the end to discuss the results.