Resources

Margaret Sikora

Chief Operating Officer at Woodpecker.co

Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.

MARGARET'S POSTS

Quick Legal Guide to Email Outreach: 6 Rules to Follow

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
What is Flashissue, and who is it for? 2025 Review - cover photo

What is Flashissue, and Who Is It For? 2025 Review

If you want to grow your mailing list but don't feel like sending sales emails, newsletters are the next best thing. They give you ample space for creativity, room for great copy and a way to promote your products and services on your home turf.
Firedrum Email Marketing: Pros, Cons, Pricing and Alternatives - cover photo

Firedrum Email Marketing: Pros, Cons, Pricing and Alternatives

Your email account is a goldmine of opportunities. And if you've seen those statistics promising a big ROI on email, you should know that it only happens under two conditions. The copy needs to be good, and the design needs to be excellent. Firedrum is a tool that can address the second problem.
Seguno for Shopify Email Marketing: 2025 Review - cover photo

Seguno for Shopify Email Marketing: 2025 Review

Seguno is built for Shopify email marketing—but is it enough in 2025? Compare features, pricing, reviews, and top Seguno alternatives.
Maildoso for Cold Email Campaigns: Pros, Cons and Pricing (2025) - cover photo

Maildoso for Cold Email Campaigns: Pros, Cons and Pricing (2025)

If you want to try out cold email campaigns in 2025, just a basic Google workspace account will be enough to get you started. But if you want to make cold email a dedicated channel for new revenue, you need to go deeper. Dedicated IP addresses, multiple domains and email accounts are just the tip of the iceberg.
What is Interseller and Who is it for? 2025 Review - cover photo

What is Interseller and Who is it for? 2025 Review

The sourcing tools industry is packed with platforms promising everything. But what if there was one tool that could turn your email account into a candidate pipeline engine? Interseller helps with just that: sending cold emails to potential candidates so you can fill your job openings faster.
Pabbly Email Marketing Review & Alternatives 2025 - cover photo

Pabbly Email Marketing Review (2025)

Are you thinking of switching up your email marketing tech stack in 2025? Maybe you’re tired of sending limits or feeling like you're paying too much for too little. Or perhaps you're just curious: what’s all the buzz about Pabbly Email Marketing?