Margaret Sikora
Chief Operating Officer at Woodpecker.co
Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.
Features vs. Benefits – How to Present Your Product in a Cold Email?
We’ve been talking with our users about the copy of their emails. It seems like they often struggle to tell the difference between the feature of their product, and the benefit this feature will bring to their potential client. Or rather, they feel like writing about features will automatically make the prospect think about benefits – just like they do when they write about their product. Well, the problem is the prospects, especially in outbound sales, often do not have that special ability to see the benefits while reading about features. That’s why it’s important we talk benefits instead of features when communicating with our potential customers. Here’s how to learn the difference between the features and benefits and how to write about benefits instead of features in your cold email pitch.
Fonts, Pics & Links in Cold Email – Should We Ever Use Them?
Have you ever had an idea to use some special fonts, bold, or underline in your cold email? Have you ever tried including links or pics? Have you been tempted to add attachments to your messages? Here’s about the graphic form of cold emails that work (or don’t work) and the reasons when and why they work (if they do).
Self-Service in Cold Email — What Shouldn’t We Expect from Our Addressees?
What can we ask our addressees for? What next steps can we plan for them to take after reading our message? What can we expect from them to do, and what would be too much? The CTA should be the final part of our message, but we should ask all those crucial questions even before we get about the copy. Here are some guidelines on how to find the answers to those questions.
What We’ve Figured Out about Optimal Time for Cold Email Delivery: Vol. 2 Different time zones
The issue of different time zones complicates the definition of optimal email delivery time. What is 7 AM to our prospect in California is 4 PM for us in Poland. Many companies like ours have been prospecting overseas by sending cold emails. In such a case, should we aim at the optimal time on our prospects' clock? Or should we consider our own office hours, so that we can react quickly if someone responds to our message?
What’s the Best Time to Send Email Campaign: Vol. 1 Stats
Time matters. Sending emails on particular days of the week and at specific times of the day may influence the open rates and response rates. That’s what has been proven by many studies. However, a major part of the research considers the best delivery time for email newsletters. Newsletters and cold emails are not the same, so can we apply those newsletter studies to cold emails as well? What is the best time to send email campaign?
What’s an Alternative Way to A/B Test Your Emails in Woodpecker?
Since we released the new A/B testing feature, it’s become the easiest and most convenient way to carry out a split test of your cold email copy in Woodpecker. However, if you wish you can still do it manually. Let me show you how to do it in a quick and simple way.