As any sales rep will tell you, cold emails can feel like an uphill battle. Constant rejects, poorly identified pain points, coming up with a compelling subject line, doing tons of follow-ups… These are all things that can make cold email outreach feel like it’s not worth your time.
But in reality, all it takes to make a cold email campaign work is knowing a few tips and tricks from professionals. And while we can’t teach you 10 years of cold email experience in one blog post, we can do something equally good – offer you cold email templates you can use today.
Tips for using an SDR cold email template
Before we get into the examples, there are a few things we should tell you about cold emailing and using a cold sales email template. While these are excellent starting points, they are just that – building blocks that make things slightly easier. For true cold emailing success, pay attention to these things.
Personalization is key with cold emails
When grabbing a cold sales email template, adjust it to the pain point of the customer you’re reaching out to.
Use cold email software to import the right contact details and personalize your emails at scale, without wasting hours on each email.
Not every cold email template applies to every audience so don’t spam them blindly
There are different types of B2B cold email templates for audiences across industries, company sizes, pain points, and more.
When you start with cold email outreach, adjust every email template according to the value proposition you’re offering and the pain points you’re trying to solve. Spending more time on adjusting an email template for your needs will save hours along the line.
Check the tone of voice multiple times to match the one of your company and the sender
You might put off the right person if you’re too serious or playful.
Always follow up.
Getting someone on a quick call can take up to 7 emails. Just as there are free sales email templates, there are also follow-up email templates you can grab. Follow-up emails need their own cadence, subject lines, and a unique approach.
All templates are generic.
Without adjusting the email template, you’re doing the same damage as you would by sending out the same cold email to everyone on a list.
With that out of the way, let’s spice up this blog post with great cold sales email templates.
The best SDR cold email templates for sales reps who want better results
The common acquaintance cold email template
Subject: Connecting Through [Mutual Connection’s Name]
Hi [Prospect’s Name],
I trust this email finds you well. I was recently discussing [industry/topic] with [Mutual Connection’s Name] and your name came up in our conversation. They spoke highly of your insights and expertise.
Given your valuable experience, I thought it would be beneficial for us to connect. I’m [Your Full Name], [Your Position] at [Your Company], and I’m eager to exchange thoughts on [specific industry challenge or topic].
Would you be available for a brief call next week? I believe our discussion could lead to some valuable insights.
Looking forward to connecting!
Best, [Your Full Name] [Your Position] [Your Company Name] [Your Contact Information]
The competitor comparison cold email template
Subject line: Unleash Your Potential: A Superior Solution Awaits
Hi [Prospect’s Name],
I trust this message finds you well. I noticed that [Prospect’s Company] utilizes [Competitor’s Product], and I wanted to share an exciting alternative.
Our [Your Product] not only offers a broader range of features but also comes with more flexible pricing options. We’ve successfully assisted companies like yours in achieving [specific outcomes].
Would you be open to a brief call this week to explore how [Your Product] can elevate your [specific goals]? Your team deserves the best, and I’m confident we can make a significant impact.
Looking forward to the possibility of working together.
Best, [Your Full Name] [Your Title] [Your Company Name] [Your Contact Information]
The product demo cold email template
Subject line: Elevate Your Strategy with a Personalized Demo
Hi [Prospect’s Name],
I hope this message finds you well. I’ve been following [Prospect’s Company] and am impressed by your commitment to [specific goal or value].
To help you achieve even greater success, I’d love to offer you a personalized demo of [Your Product]. Our solution has proven to [mention a relevant success story or benefit], and I believe it could be a game-changer for [Prospect’s Company].
Could we schedule a brief 15-minute demo tailored to your needs? I’m confident you’ll see the immediate impact.
Let me know your availability, and we’ll make it happen.
Best, [Your Full Name] [Your Title] [Your Company Name] [Your Contact Information]
The event cold outreach email template
Subject line: Connecting After [Event Name]
Hi [Prospect’s Name],
I hope this message finds you well. It was fantastic attending [Event Name], and your insights during [specific session or topic] caught my attention.
I’d love to continue the conversation and learn more about your experiences and challenges. Could we schedule a brief call next week? Your perspective would be invaluable.
Looking forward to connecting!
Best, [Your Full Name] [Your Title] [Your Company Name] [Your Contact Information]
The “finding the appropriate person” cold email template
Subject line: Unlocking Opportunities: A Quick Favor
Hi [Prospect’s Name],
I trust this email finds you well. I’m reaching out because of your impressive background in [industry/topic], and I believe your insights can guide us in the right direction.
I’m keen to explore potential collaboration opportunities with [Prospect’s Company], and I was wondering if you could kindly introduce me to the person in charge of [specific department or responsibility] within your organization. Your assistance would be immensely appreciated.
Looking forward to the possibility of connecting and exploring mutual benefits.
Best, [Your Full Name] [Your Title] [Your Company Name] [Your Contact Information]
The “I saw you on our website” B2B cold email template
Subject line: Tailored Solutions Await: Your Recent Interest Caught Our Eye
Hi [Prospect’s Name],
I hope this email finds you well. Our sales software recently flagged your interest on our website, and I wanted to personally reach out.
It’s clear you’re exploring solutions for [specific need], and I believe we have the perfect fit with [Your Product]. Our platform has helped companies like yours [mention a relevant success or improvement].
Would you be open to a quick call this week to discuss how [Your Product] can streamline your processes and elevate your results?
Looking forward to connecting!
Best, [Your Full Name] [Your Title] [Your Company Name] [Your Contact Information]
The LinkedIn profile connection cold email template
Subject line: From LinkedIn Connection to Real-World Collaboration?
Hi [Prospect’s Name],
I hope this message finds you in good spirits. It’s been a pleasure connecting with you on LinkedIn, and I’m reaching out to explore the potential for a deeper conversation.
Your background in [industry/expertise] aligns perfectly with what we do at [Your Company]. I’d love to understand more about your current initiatives and explore how we could possibly collaborate for mutual benefit.
Could we schedule a brief call next week to discuss? Your insights would be invaluable.
Looking forward to the opportunity!
Best, [Your Full Name] [Your Title] [Your Company Name] [Your Contact Information]
The short and sweet cold email outreach template
Subject line: Elevate Your Strategy with [Your Product]
Hi [Prospect’s Name],
I hope this message finds you well. I wanted to introduce you to [Your Product], a game-changer in [industry]. We’ve successfully helped companies like yours [mention a relevant benefit].
Curious to see how it could work for [Prospect’s Company]? Let’s schedule a quick 10-minute call next week to explore.
Looking forward to the opportunity!
Best, [Your Full Name] [Your Title] [Your Company Name] [Your Contact Information]
Following up after a call invite – cold sales email template
Subject line: Follow-Up: Exploring Possibilities Together
Hi [Prospect’s Name],
I hope this email finds you well. I wanted to circle back after our recent invitation for a call to discuss [specific topic or solution]. Your insights are invaluable, and I believe our conversation could open new doors for [Prospect’s Company].
Could we confirm a time that suits you this week? Your perspective is crucial, and I’m eager to explore the possibilities together.
Looking forward to connecting!
Best, [Your Full Name] [Your Title] [Your Company Name] [Your Contact Information]
The cold call announcement cold email template
Subject line: Anticipating Our Upcoming Call
Hi [Prospect’s Name],
I trust this message finds you well. I’m excited about the opportunity to connect with you soon. I’ll be reaching out for a brief call to discuss how [Your Solution] can benefit [Prospect’s Company].
I believe your insights will be invaluable in tailoring our approach to meet your unique needs. Please let me know a time that works best for you, or if there’s a preferred time for me to call.
Anticipating a fruitful conversation and looking forward to our upcoming call!
Best, [Your Full Name] [Your Title] [Your Company Name] [Your Contact Information]
The missed call cold email template
Subject line: Missed Our Call – Let’s Reschedule for Success
Hi [Prospect’s Name],
I hope this email finds you well. I tried reaching you earlier regarding [specific topic], but it seems we missed each other.
I understand how busy things can get. Let’s not miss the opportunity to connect. Could we reschedule a brief call at your earliest convenience? Your insights are pivotal to our discussion on how [Your Solution] can benefit [Prospect’s Company].
Looking forward to reconnecting and exploring possibilities together!
Best, [Your Full Name] [Your Title] [Your Company Name] [Your Contact Information]
The “offering help” cold email template
Subject line: Solving [Prospect’s Company] Challenges Together
Hi [Prospect’s Name],
I trust this email finds you well. In my research, I noticed [potential challenge or pain point] at [Prospect’s Company]. I understand the impact this can have on [specific outcomes].
At [Your Company Name], we specialize in [relevant solutions]. I’d love to explore how we can help alleviate [specific problem] and contribute to your success. Could we schedule a brief call to discuss your challenges and potential solutions?
Looking forward to the opportunity to assist!
Best, [Your Full Name] [Your Title] [Your Company Name] [Your Contact Information]
Wrapping up
A cold email strategy doesn’t require an elaborate sales process. All it takes is a great cold email template to help you reach your ideal customer. To book as many cold calls as possible, start with these email templates, use just the right amount of personalization, and you’ll get the open rates you can only dream of.
But you need another secret weapon too – the right cold email software. With Woodpecker, you can automate the process of sending cold emails, personalizing them and following up. This way, your sales reps can do what they do best – sell.
Grab your free trial of Woodpecker for free!
FAQ
Is cold emailing illegal?
Cold emailing is not illegal, but it must comply with laws like CAN-SPAM, which require proper subject lines, clear identification as an advertisement, and an easy opt-out mechanism.
How to structure a cold sales email?
Structure a cold sales email with a compelling subject line to catch attention, a personalized greeting to the right person, a brief introduction, a value proposition tailored to the prospect company, and a clear call to action.
How many emails should an SDR send?
The number of emails an SDR should send varies depending on the sales teams’ goals and strategy, but focusing on quality over quantity typically yields a more positive response.
How to write a B2B cold email?
To write a B2B cold email, start with a compelling subject line, introduce yourself and your connection to the industry news or insights, present a few ideas on how you can add value, and end with a call to action for a discussion.