Cold email course

  • 1.3 Warming up: set up an email account
  • Many cold email senders ignore the warm up process, ‘cause they’re eager to start sending and get fast results. But if you want your outbound outreach to run smoothly, without any hiccups, make sure your domain and email accounts are properly warmed up before your first campaign.

    What spammers often do is they set up a fresh account, send as much as possible before it gets blocked, then leave it & repeat .

    That’s why email providers tend to be suspicious - if you start sending too many too early, your email provider can block your account if they have a reason to think you’re a spammer.

    By warming up your domain and email accounts, you prove to your email provider that you’re not a spammer.

    The first thing you need to do is to set up an email account on the new domain - just one for now. You can add another after a month or two. 

    Every email provider has their own hourly and daily sending limits, which means they allow you to send only a certain number of emails within that time frame. That’s why you have to make sure you know the sending limits set of your email provider.

    If you don’t play by the rules and exceed those limits, your account will get blocked. Usually it’s for a couple of hours, but if you seriously overstep the line, it may get blocked for good.

    Now it’s time to configure your email account. Take care of MX record, which is used to gather replies. Set up your from line and signature.

    Next, move on to the technical configuration - let’s see how to set up the SPF and DKIM records.

  • 2 min

    See how to start preparing your domain and email account for outbound outreach. Step 1: Set up and configure your email account.