Cold email course

  • 3.9 Lesson 3 summary

3.9 Lesson 3 summary

Key takeaways

If done properly, a cold email will start a conversation that eventually leads to closing a deal.

A good cold email should be:

  • short
  • intriguing
  • relevant to the recipient
  • easy to act on

Be mindful of spam-triggering words, such as the word “sales”, or the dollar sign. And always remember to personalize your messages – that’s the key to increasing your deliverability and getting more replies that can then turn into valuable business relationships.

Next lesson – follow-ups.

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