How do you assess if your cold email campaign performs well? You analyze the stats.
Your campaign’s stats give you valuable insights:
- bounces about the deliverability rate
- the open rate whether you chose an appealing subject line
- the reply and interest rates about how effective your email copy is and if you reached the right people.
Ok, but how do you know if you’re on the right track?
You can compare your results against benchmarks for campaigns of a similar size or for companies within your industry niche. You can find a link in the resources below.
Of course, there’s always room for improvement.
The fastest and easiest way to find the most effective approach is… testing. Sure, there are some general practices to follow, but the truth is every business is different and what works for others may not work out for you. That’s why sometimes you have to turn into a cold email scientist and do some experiments.
In this lesson you will learn more about A/B testing and what to test to achieve your desired results. Let’s move on.
Find out what metrics for email campaigns you should monitor and analyze to know if you’re on the right track.