Cold email course

  • 2.7 Lesson 2 summary

2.7 Lesson 2 summary

Key takeaways

In this lesson you’ve learned the 5 steps to building a high-quality prospect list:

  1. Define your ICP
  2. Find places online where your prospects hang out
  3. Start planning your email copy
  4. Collect your prospects’ data
  5. Find their email addresses

If you’re not going to build your prospect list yourself, choose to outsource this task. Don’t buy a ready-made list.

Now you know what to do to make sure your emails get delivered and how to find your best-fit potential customers’ email addresses. In the next lesson you’re going to learn how to write a cold email that actually works.