2.7 Lesson 2 summary
In this lesson you’ve learned the 5 steps to building a high-quality prospect list:
- Define your ICP
- Find places online where your prospects hang out
- Start planning your email copy
- Collect your prospects’ data
- Find their email addresses
If you’re not going to build your prospect list yourself, choose to outsource this task. Don’t buy a ready-made list.
Now you know what to do to make sure your emails get delivered and how to find your best-fit potential customers’ email addresses. In the next lesson you’re going to learn how to write a cold email that actually works.
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