Cold email course

Now all you need to do is finish your email with a powerful CTA. The CTA’s job is to persuade your prospect to take the action you want them to take. Depending on your strategy it might be scheduling a phone call, replying to the email, booking a demo etc.

To make your CTA truly powerful:

• express the purpose of your email

Your CTA should be a one-sentence summary of the whole email.

• make it short & clear

Be as specific and to-the-point as possible.

• use only one CTA

If you ask your prospects to tell you about their struggles AND schedule a Zoom call with you AND read your blog post, chances are they won’t do any of these things.

• ask for something that’s easy for them

Don’t ask too much of them. They don’t know you yet.

• don’t be pushy

Avoid CTAs like “go buy now!” or “choose a plan that’s best for you!”. Remember, you’re not trying to sell in the first email. Focus more on starting a conversation.