Now all you need to do is finish your email with a powerful CTA. The CTA’s job is to persuade your prospect to take the action you want them to take. Depending on your strategy it might be scheduling a phone call, replying to the email, booking a demo etc.
To make your CTA truly powerful:
- express the purpose of your email
Your CTA should be a one-sentence summary of the whole email.
- make it short & clear
Be as specific and to-the-point as possible.
- use only one CTA
If you ask your prospects to tell you about their struggles AND schedule a Zoom call with you AND read your blog post, chances are they won’t do any of these things.
- ask for something that’s easy for them
Don’t ask too much of them. They don’t know you yet.
- don’t be pushy
Avoid CTAs like “go buy now!” or “choose a plan that’s best for you!”. Remember, you’re not trying to sell in the first email. Focus more on starting a conversation.
How do you write a CTA that makes the prospect hit “reply”? Find out in this section.
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