Cold email course

  • 3.6 Call-to-action
  • Now all you need to do is finish your email with a powerful CTA. The CTA’s job is to persuade your prospect to take the action you want them to take. Depending on your strategy it might be scheduling a phone call, replying to the email, booking a demo etc.

    To make your CTA truly powerful:

    • express the purpose of your email

    Your CTA should be a one-sentence summary of the whole email.

    • make it short & clear

    Be as specific and to-the-point as possible.

    • use only one CTA

    If you ask your prospects to tell you about their struggles AND schedule a Zoom call with you AND read your blog post, chances are they won’t do any of these things.

    • ask for something that’s easy for them

    Don’t ask too much of them. They don’t know you yet.

    • don’t be pushy

    Avoid CTAs like “go buy now!” or “choose a plan that’s best for you!”. Remember, you’re not trying to sell in the first email. Focus more on starting a conversation.

  • 2 min

    How do you write a CTA that makes the prospect hit “reply”? Find out in this section.