Cold email course

  • 1.7 Lesson 1 summary

1.7 Lesson 1 summary

Key takeaways

In this lesson you’ve learned how to take care of your email deliverability before you even create your first campaign. Be sure to not skip these 5 steps – believe me, they’ll save you many bumps on the road later on:

  1. Choose a separate domain dedicated to outbound outreach
  2. Set up an email account – for starters, just one
  3. Set up SPF and DKIM
  4. Send emails manually
  5. Verify the reputation of your domain and IP

Next up: Prospecting – how to build a high quality prospect list?

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