1.7 Lesson 1 summary
In this lesson you’ve learned how to take care of your email deliverability before you even create your first campaign. Be sure to not skip these 5 steps – believe me, they’ll save you many bumps on the road later on:
- Choose a separate domain dedicated to outbound outreach
- Set up an email account – for starters, just one
- Set up SPF and DKIM
- Send emails manually
- Verify the reputation of your domain and IP
Next up: Prospecting – how to build a high quality prospect list?