Another formulaic approach, the PAS [Problem (sometimes Pain) – Agitation – Solution] format frames your message in three important parts. It's all about a pain point, how much that pain point really hurts and the solution that brings relief:Problem. Every business has a problem or a pain point that interrupts their operations, makes them spend too much, lowers productivity, etc. Agitation. The problem hurts so much because it results in A, B and C. How can you get out of this mess? Solution. Yes, there IS a way out! All you have to do is click here to find out more! Oh, sweet relief…
Subject line tip
Keep your subject lines clear and catchy to entice the reader to open the email.
Personalization tip
Personalizing your emails can make the recipient feel valued and more likely to respond.
Problem tip
Try to focus on a key pain point your target audience experiences and construct your problem statement around that.
Value tip
Highlight the unique value your service offers and back it up with evidence or case studies.
CTA tip
Your CTA should be straightforward and action-oriented. Make it easy for the recipient to take the next step.
Signature tip
lways include a professional signature in your email. It helps the recipient know who you are and provides them with more ways to contact you.
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.