Subject line tip
The subject line needs to be clear and concise. Make it action-oriented and personalized to catch the reader’s attention.
Personalization tip
Always use the recipient’s name where possible to make the communication more personal and to show the recipient that the email is specifically intended for them.
Problem tip
Identifying a problem or challenge that the recipient is facing and providing a potential solution can help increase engagement and response rates.
Value tip
Highlight the potential benefits that the recipient can gain from your email’s proposition. The benefits should be clear, specific, and easily achievable.
CTA tip
Ensure your CTA is clear, direct, and easy to follow. Also, make sure the value proposition for following the CTA is clear to the recipient.
Signature tip
A professional email signature provides an opportunity for recipients to engage further with you. It is good practice to include your name, title, and contact information.
Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.
We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.
Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.
We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.