Follow up using past success as social proof in recruting

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Subject line tip

Aim for a subject line that piques curiosity, is relevant, and preferably personalized. For instance, including a recipient’s name or specific pain point can make your email stand out in a cluttered inbox.

Still looking for a new {{POSITION}}? We can help.
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Personalization tip

Addressing recipients by their first name can help to make the email feel less like a mass marketing message and more like a personal communication.

Hi {{FIRST_NAME}},
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Problem tip

Show that you understand the recipient’s pain points. This will make your message more relevant to them and increase the chances of a positive response.

In my previous email, I mentioned that I noticed that your website had advertised an open position for {{POSITION}}. It seems that it's still there, which tells me that you're finding it more difficult to fill than you expected.
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Value tip

Share relevant success stories or examples to establish credibility and demonstrate the value you can provide.

We have helped {{COMPANY_NAME_1}}, {{COMPANY_NAME_2}}, and many others with their recruitment needs and we can deliver top-quality candidates for the positions that you seem to have trouble filling. You can go to our website to see even more satisfied clients. We already have multiple candidates on file that match your job description.
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CTA tip

Be clear and direct with your call to action. Make it as easy as possible for the recipient to take the desired action.

Would you be open to a call this week to learn more about our services and see how we can help? Any time that's convenient for you works for me.
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Signature tip

Always include a professional signature with your full name, job title, company name, and contact information to make it easy for the recipient to reach out if they choose to.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    Aim for a subject line that piques curiosity, is relevant, and preferably personalized. For instance, including a recipient’s name or specific pain point can make your email stand out in a cluttered inbox.

  • Tip thumbnail

    Personalization tip

    Addressing recipients by their first name can help to make the email feel less like a mass marketing message and more like a personal communication.

  • Tip thumbnail

    Problem tip

    Show that you understand the recipient’s pain points. This will make your message more relevant to them and increase the chances of a positive response.

  • Tip thumbnail

    Value tip

    Share relevant success stories or examples to establish credibility and demonstrate the value you can provide.

  • Tip thumbnail

    CTA tip

    Be clear and direct with your call to action. Make it as easy as possible for the recipient to take the desired action.

  • Tip thumbnail

    Signature tip

    Always include a professional signature with your full name, job title, company name, and contact information to make it easy for the recipient to reach out if they choose to.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.