Woodpecker Blog

Free access to advice on deliverability, cold emailing and more.

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Get More From Your SaaS Website: How to Convert Inbound Leads Into Sales vol 3.

When I look at our Google Analytics data at Woodpecker, I can see that the vast majority of our website visitors that become leads come from organic or paid search. And I believe that it's similar in the case of your SaaS too. The internet users run a query in Google and your website comes up among other results. That's why I believe your website can be one of the surest lead generation tools at your disposal. Let's learn how to do it.

What is Data-as-a-Service And Why Would You Use It? Interview with EasyLeadz

Usually, I reach out to prospect list building tools like Hunter, LeadFuze or UpLead to review them for our Prospect List Building Series which has become a regular segment on our blog. As a side note, Hunter was our 14th installment. But when I found EasyLeadz, I thought it would be a nice addition to our "prospect list building" family. They're not a tool. Actually, they changed their business models to offer "Data-as-a-service". I was intrigued enough to ask Tushar Jawa from EasyLeadz for an interview and here it is. Let's go.

Getting Started With Outbound Outreach: Are You on the Right Track?

Getting a good grasp of email deliverability from the very beginning is essential not only for the future success of your campaigns but also for your domain safety. I’ve conducted some research to find out what cold email senders should pay attention to when they want to increase their cold email deliverability rate. Let’s see what I’ve found out.

How Email Automation Can Help You Scale PR in Your SaaS Startup?

A company at an early development stage needs publicity to become recognizable in its business niche. However, hiring a PR agency while on a bootstrapped budget may be a challenge for a SaaS startup. If you can relate to that, learn how you can scale your PR efforts in a more startup-friendly way.

Perfect CTA, or How to Write a Persuasive Cold Email? (Updated)

Whereas a well-crafted subject is key for boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that persuade them to undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.

Follow-up After a Form Submission: How to Convert Inbound Leads Into Sales Vol. 2

Lead forms have become a website staple. They don't require a lot of effort on our part. We just put them up, make sure they comply with GDPR or any other law that's binding in our country and then, reach out to those who filled out a contact form. But do you know how to convert leads who submitted a form into customers? Keep reading to learn how to do that.

Can You Still Create a Predictable Sales Process? The Evolution of Predictable Revenue

I had an immense pleasure to talk with Collin Stewart, a Co-Founder and Co-CEO of Predictable Revenue, who hosts their podcast, interviewing B2B sales leaders on the biggest opportunities and challenges in the industry.