What is Woodpecker.co?

Woodpecker.co is a SaaS that allows B2B companies directly contact prospective clients by automated sending of personalized sales emails and follow-ups.

How Woodpecker.co started

We’ve been using cold email when prospecting for our previous start-up. At first we were sending emails manually. Dozens of emails. Every day. We were also sending follow-ups, and obviously replies.

At some point, we realized that the major part of our day we spent tethered with our hands to the keyboard and our eyes to the inbox. And we couldn’t afford to spend so much time sending emails because there were many things to do beside that. We needed a solution.

We dreamed of automatizing our prospecting process. At least to some extent. And then it turned out that it’s possible. Our CTO created a simple tool to put an end to our misery.

It helped us sooo much, and we thought it could also help other teams like ours. Teams who prospect with cold email.

We decided we could dress the tool up with some nice feathers and share with the rest of the world. That’s how Woodpecker.co started.

What we write about on our blog

Usually it doesn’t take much to tell the difference between an email sent by a person and one sent from a machine. It’s like when one starts sending automated emails you forget about all the rules of a well-composed message that calls for an action.

And that’s what has to be avoided.

When we started sending emails automatically, our goal was to still make them feel like they were sent one by one. And we managed to do that.

On this blog we write about cold email practices that helped us grow our little start-up. We show how we make our emails sound natural, feel non-intrusive, and draw attention – just like the woodpecker drumming on a tree in the woods.

Woodpecker.co is only a tool, and just like any other tool it works best when used skillfully. A skill of writing effective cold emails is the one to be acquired with time and practice. We are still learning and we share our experience with those who want to master the skill as well.

If you want to ask a question, or share an opinion – contact us.

If you want to know more about us – meet the team.


Email: hello [at] woodpecker.co
Skype: woodpecker.co
Phone: +48 (71) 710 66 10
Twitter: @woodpeckerapp

Woodpecker.co LTD (sp. z o.o.)
29D Krakowska STR
Zip code: 50-424
City: Wroclaw
Country: Poland

Tax ID (NIP): 8992769178
No. Court Registration System (KRS): 0000563751