Agent to client, add value to home

A pre-sale suggestion to make improvements to a home to increase the sale price. This should be a part of every conversation between a real estate agent and a client who is selling a property.

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Subject line tip

Avoid spammy language: Steer clear of all caps, excessive punctuation, and words that may trigger spam filters, like “free,” “limited time offer,” etc.

Investing before you sell can really pay off
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Personalization tip

Personalized content is more engaging and relevant, keeping the recipient interested in reading the entire email.

Hi {{FIRST_NAME}},
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Problem tip

Part of my job is looking out for your interests in this deal, and that means achieving the highest possible final sales price. I know you have lots on your mind right now but I want to suggest that you think about making some small investments in your home that will help it to make a better impression on visitors and justify an increase in the asking price.
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Value tip

We're not talking a lot of money here. Sprucing up the yard, a fresh coat of paint here and there, professional cleaning services, carpet renewal, etc. — it doesn't take much to put the shine back on things and up the “wow” factor on your home. The best part is that you can get back five, ten times or more when you sell.
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CTA tip

Personalized CTAs are more compelling and relevant to the recipient, leading to higher CTRs as they are more likely to take the desired action.

We both want anyone who visits {{ADDRESS}} to come away impressed, so let me know if you want some more tips on the small things you can do to get an extra 5% or more on your sale price.
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Signature tip

Proofread thoroughly: Double-check your signature for any errors in spelling, grammar, or formatting before sending the email.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}} {{COMPANY_LOGO}}
  • Tip thumbnail

    Subject line tip

    Avoid spammy language: Steer clear of all caps, excessive punctuation, and words that may trigger spam filters, like “free,” “limited time offer,” etc.

  • Tip thumbnail

    Personalization tip

    Personalized content is more engaging and relevant, keeping the recipient interested in reading the entire email.

  • Tip thumbnail

    CTA tip

    Personalized CTAs are more compelling and relevant to the recipient, leading to higher CTRs as they are more likely to take the desired action.

  • Tip thumbnail

    Signature tip

    Proofread thoroughly: Double-check your signature for any errors in spelling, grammar, or formatting before sending the email.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.