Follow-up after direct pitch

There's no definite rule about how long you should wait, but at some point you're going to follow up if you don't get a response to your first email about open job positions.

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Subject line tip

This subject line is effective as it shows the recipient that they are still of interest and desired for a particular role. It’s also suggestive of an open discussion, which feels less pushy and more inviting to the recipient.

We still want the best {{POSITION}} - Can we talk?
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Personalization tip

Using the recipient’s name in the email greeting adds a personal touch, increasing the chances that they’ll read and respond.

Hi {{FIRST_NAME}},
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Problem tip

The sender reminds the recipient about the previous email and gently highlights the problem of the recipient’s non-response.

I haven't heard from you since my previous message about our recruiting campaign at {{COMPANY}} and I want to let you know that we're still interested.
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Value tip

The sender provides urgency by mentioning a deadline, making it more likely the recipient will respond promptly.

We have a deadline for filling our open positions and we definitely want to talk to you before it's too late.
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CTA tip

The sender offers more reasons why the recipient should consider the company, and follows this up with a clear call to action asking the recipient to engage in a conversation.

On top of what I mentioned last time, I'll give you three more reasons why {{COMPANY}} could be a great fit for you: {{REASON}}. That has to be enough to at least get you interested, right? Let's make sure we talk this week and discuss your interest — when is good for you?
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Signature tip

The sender ends with an anticipatory closing, suggesting a willingness to continue the conversation, and signs off professionally.

Looking forward to hearing from you, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    This subject line is effective as it shows the recipient that they are still of interest and desired for a particular role. It’s also suggestive of an open discussion, which feels less pushy and more inviting to the recipient.

  • Tip thumbnail

    Personalization tip

    Using the recipient’s name in the email greeting adds a personal touch, increasing the chances that they’ll read and respond.

  • Tip thumbnail

    Problem tip

    The sender reminds the recipient about the previous email and gently highlights the problem of the recipient’s non-response.

  • Tip thumbnail

    Value tip

    The sender provides urgency by mentioning a deadline, making it more likely the recipient will respond promptly.

  • Tip thumbnail

    CTA tip

    The sender offers more reasons why the recipient should consider the company, and follows this up with a clear call to action asking the recipient to engage in a conversation.

  • Tip thumbnail

    Signature tip

    The sender ends with an anticipatory closing, suggesting a willingness to continue the conversation, and signs off professionally.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.