Cold outreach to prospect on LinkedIn – Follow up

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Subject line tip

Make your subject line clear and enticing, it’s the first thing the recipient sees.

I'm still looking - want to talk?
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Personalization tip

Always use the recipient’s name if you have it. It shows that you’ve made an effort to address them personally

Hi {{FIRST_NAME}},
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Problem tip

When addressing a problem, try to remain positive and solution-oriented.

Just a reminder that you may have more career options than you thought. We're still looking for a {{POSITION}} at {{COMPANY}} and you're still invited to interview if you're interested.
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Value tip

Always express value in your email. This could be a direct benefit or simply showing understanding and empathy towards the recipient’s situation.

Like I said in my previous email, I have no idea if you're even considering a career move right now. If you are, though, make sure we talk soon so I can tell you more about why joining us at {{COMPANY}} is the right move.
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CTA tip

Be clear about what you want the recipient to do next. Try to make it as easy as possible for them to take the next step.

You must have half an hour so sometime this week, right?
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Signature tip

Include your contact information in your email signature, making it easy for the recipient to get back to you.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    Make your subject line clear and enticing, it’s the first thing the recipient sees.

  • Tip thumbnail

    Personalization tip

    Always use the recipient’s name if you have it. It shows that you’ve made an effort to address them personally

  • Tip thumbnail

    Problem tip

    When addressing a problem, try to remain positive and solution-oriented.

  • Tip thumbnail

    Value tip

    Always express value in your email. This could be a direct benefit or simply showing understanding and empathy towards the recipient’s situation.

  • Tip thumbnail

    CTA tip

    Be clear about what you want the recipient to do next. Try to make it as easy as possible for them to take the next step.

  • Tip thumbnail

    Signature tip

    Include your contact information in your email signature, making it easy for the recipient to get back to you.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.