Woodpecker is the REAL Greek god of effective lead generation! Ok, we made up that part about Greek gods but if you’re looking for the best platform for sending and tracking cold emails, you have to try Woodpecker first! It has more features than Apollo (see below), which means it’s better at one thing you need a tool for — turning prospects into leads for your business.
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While Apollo is focused mainly on prospecting, Woodpecker was built specifically to work with cold emailing. This focus has helped us build features which optimize your outreach efforts and make them more successful than ever before.
Woodpecker maximizes your reply rates with “If” campaigns and additional tasks, so that you can take care of manual duties like text messages or phone calls between campaigns without worrying about mess ups.
Woodpecker maximizes your deliverability from day one with automatic domain & email warm-up. Its built-in email verification system prevents unnecessary bounces, so you don’t have to worry about your email or domain getting blocked.
Deliverability is key in cold emailing — just look at the tools Woodpecker provides to make sure your messages land in prospect inboxes and not in spam folders
Email warm-up is different from domain warm-up. Woodpecker can handle both processes for you, as well as help you to recover your sender reputation.
Apollo doesn’t offer a warm-up feature. So the choice is yours – free warm-up & recovery with Woodpecker or no warm-up & recovery with Apollo.
*Unfortunately, from February 2023, Google no longer supports automated warm-up for Gmail accounts. However, you can still achieve the same results manually by following these simple steps.
Track your deliverability with Woodpecker and spot any issues before they become a bigger problem. No other cold email tool on the market allows you to do this.
The chart below shows you that Apollo isn’t doing much to ensure high deliverability rates for your messages.
With Woodpecker your deliverability is protected 24/7. Bounce Shield adjusts your sending frequency so you can be sure you won’t get blocked by your email provider for exceeding the sending limits.
Woodpecker allows you to automate follow-ups and adjust them to recipient behavior.
The A/B testing feature and automatically-generated performance reports allow you to optimize your campaigns.
You can adjust follow-ups to your prospect’s behavior by setting up ‘Yes’ and ‘No’ paths. Based on whether they opened your email, replied to it or clicked on a specific link, they will get a specific, personalized message sequence.
The built-in A/B testing feature allows you to test up to 5 different versions of your messages (both openers and follow-ups). You can experiment with your emails until you reach the best-performing copy and subject line.
Woodpecker is your central marketing data hub. Integrate it with major CRMs, prospecting tools and other popular business software to bring all data into one place and analyze it holistically.
Test all of Woodpecker’s features including Warm-up & Recovery during a 7-day free trial.
With our flexible pricing, you pay only for prospects stored and contacted within your account. Start from just $25 a month (based on annual rate) and add extra modules on demand as your business grows.
Apollo offers standard pricing with plans starting from $33 for the basic features.
Brittany Joiner Causely.com
Marek Tyniec Marketing Specialist at Xfive
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| Woodpecker | Apollo | ||
|---|---|---|---|
| Automated emails | |||
| A/B tests | |||
| If-campaigns | |||
| Follow-ups in one thread | |||
| Built-in email validation | |||
| Timezone detection | |||
| Deliverability | |||
| Warm-up & Recovery (not available for Google accounts) | FREE | ||
| Bounce Shield | |||
| Deliverability Monitor | |||
| CRM integrations | |||
| Salesforce | |||
| HubSpot | |||
| Pipedrive | |||
| Close | |||
| Mailbox integrations | |||
| SendGrid | |||
| Mailgun | |||
| Gmail | |||
| Microsoft 365 | |||
| Microsoft Exchange | |||
| Other integrations | |||
| Uplead | |||
| LeadFuze | |||
| Leadpresso | |||
| Hunter | |||
| Bouncer | |||
| Zoom | |||
| Google Sheets | |||
| PieSync | |||
| Zapier | |||
| LeadsBridge | |||
| Integromat | |||
| InvoiceBerry | |||
| Teamwork & security | |||
| GDPR compliance | |||
| Duplicate detection | |||
| Empty custom fields detection | |||
| Team collaboration | |||
| Shared contacts & campaigns | |||
| Plugins & API aggregators | |||
| WordPress | |||
| PieSync | |||
| Zapier | |||
| LeadsBridge | |||
| Integromat | |||
| Free trial |
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| Pricing |
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Still looking for alternatives to Woodpecker? Click here to see all the features you should consider in a cold emailing platform.
Choose the best Apollo alternative for cold outreach
With Woodpecker, your emails are always delivered to the main inbox - not spam or others. Follow-ups will be sent in the same thread as “Re:” messages to improve your reply rates.
Woodpecker tracks your open rates, click-through rates, reply rates and bounce rates. Once a prospect responds, you may mark the reply according to its know what impact you’re making.
Woodpecker supports lead generation agencies. It shows your team members all their campaigns in a single dashboard where they can switch them on and off any time. Going to a specific client dashboard is intuitive and takes just one click.