Woodpecker: a better Apollo alternative

While Apollo is focused mainly on prospecting, Woodpecker was built specifically to work with cold emailing. This focus has helped us build features which optimize your outreach efforts and make them more successful than ever before.

Woodpecker maximizes your reply rates with “If” campaigns and additional tasks, so that you can take care of manual duties like text messages or phone calls between campaigns without worrying about mess ups.

Deliver your emails to prospect inboxes

Woodpecker maximizes your deliverability from day one with automatic domain & email warm-up. Its built-in email verification system prevents unnecessary bounces, so you don’t have to worry about your email or domain getting blocked.

Deliverability is key in cold emailing — just look at the tools Woodpecker provides to make sure your messages land in prospect inboxes and not in spam folders

Warm-up & Recovery

Email warm-up is different from domain warm-up. Woodpecker can handle both processes for you, as well as help you to recover your sender reputation.

Apollo doesn’t offer a warm-up feature. So the choice is yours – free warm-up & recovery with Woodpecker or no warm-up & recovery with Apollo.

*Unfortunately, from February 2023, Google no longer supports automated warm-up for Gmail accounts. However, you can still achieve the same results manually by following these simple steps.

Deliverability Monitor

Track your deliverability with Woodpecker and spot any issues before they become a bigger problem. No other cold email tool on the market allows you to do this.

The chart below shows you that Apollo isn’t doing much to ensure high deliverability rates for your messages.

Bounce Shield

With Woodpecker your deliverability is protected 24/7. Bounce Shield adjusts your sending frequency so you can be sure you won’t get blocked by your email provider for exceeding the sending limits.

Get to know Woodpecker up close & personal

Optimize your campaigns

Woodpecker allows you to automate follow-ups and adjust them to recipient behavior

The A/B testing feature and automatically-generated performance reports allow you to optimize your campaigns.

Condition-based campaigns

You can adjust follow-ups to your prospect’s behavior by setting up ‘Yes’ and ‘No’ paths. Based on whether they opened your email, replied to it or clicked on a specific link, they will get a specific, personalized message sequence.

A/B tests

The built-in A/B testing feature allows you to test up to 5 different versions of your messages (both openers and follow-ups). You can experiment with your emails until you reach the best-performing copy and subject line.


Woodpecker is your central marketing data hub. Integrate it with major CRMs, prospecting tools and other popular business software to bring all data into one place and analyze it holistically.

Pricing & trial

Test all of Woodpecker’s features including Warm-up & Recovery during a 7-day free trial.

With our flexible pricing, you pay only for prospects stored and contacted within your account. Start from just $25 a month (based on annual rate) and add extra modules on demand as your business grows.

Apollo offers standard pricing with plans starting from $33 for the basic features.

See Woodpecker Pricing

The tool is great! I was using a competitor and got really frustrated with it. Then I found Woodpecker

Brittany Joiner Causely.com

The open rate is significantly higher than it was when I was using another mailing system

Marek Tyniec Marketing Specialist at Xfive

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Woodpecker and Apollo features compared

Woodpecker Apollo
Automated emails
A/B tests
Follow-ups in one thread
Built-in email validation
Timezone detection
Warm-up & Recovery (not available for Google accounts) FREE
Bounce Shield
Deliverability Monitor
CRM integrations
Mailbox integrations
Microsoft 365
Microsoft Exchange
Other integrations
Google Sheets
Teamwork & security
GDPR compliance
Duplicate detection
Empty custom fields detection
Team collaboration
Shared contacts & campaigns
Plugins & API aggregators
Free trial
  • 7 days
  • All features excluding Warm-up & Recovery
  • 14 days
  • Limited features
  • From $25/month
  • Extra add-ons available

See Pricing

  • Billed Monthly: $49, $99, and custom
  • Billed Annually: $39, and $79
  • No extra add-ons

Still looking for alternatives to Woodpecker? Click here to see all the features you should consider in a cold emailing platform.

Choose the best Apollo alternative for cold outreach

Choose the best Apollo alternative for cold outreach

Woodpecker is a more powerful tool that is easier to use and gets better results than Apollo >

No more spam

With Woodpecker, your emails are always delivered to the main inbox - not spam or others. Follow-ups will be sent in the same thread as “Re:” messages to improve your reply rates.


Woodpecker tracks your open rates, click-through rates, reply rates and bounce rates. Once a prospect responds, you may mark the reply according to its know what impact you’re making.

Agency features

Woodpecker supports lead generation agencies. It shows your team members all their campaigns in a single dashboard where they can switch them on and off any time. Going to a specific client dashboard is intuitive and takes just one click.