Send better follow‑up emails

Get free follow‑up templates + weekly tips

Who is it for?

  • Business owners who look for a way to automate customer retention and lead nurturing processes in your company
  • Salespeople who look for a recipe on how to re‑engage lost leads and bring them back into their sales pipeline
  • Sales specialists who plan an upselling campaign, but don’t know how to encourage prospects to upgrade their plan
  • Customer success and marketing specialists who want to ask customers for reviews and testimonials but got stuck at “Hi!”

What's inside

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Ready-made templates

That you can adjust to your business context. We gathered a selection of the highest-converting follow‑up email templates that you can base on while creating your follow‑up sequence to inbound leads and customers.

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Copywriter’s tips

Each template is followed by a copywriter’s commentary that highlights the most important elements of the template with additional advice on how  adjust it to your own business context.

What you'll learn

How to nurture MQL leads down the sales funnel

How to create an onboarding process to keep customers engaged

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Meg Kawalkowska

Meg writes long-form articles for Woodpecker blog in which she advises people on how to target prospects, nurture leads, and retain customers with email campaigns. She authored research on follow‑up emails just to see which approach is the most effective. Now, she gathered it all together and shares her findings in this ebook.