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What's inside
The data we gathered from thousands of emails sent using Woodpecker over the years gave us a solid foundation for creating this guide. Use our experience-based advice and create a campaign that gets delivered without any hiccups.
We aimed at presenting the matter of deliverability in a straightforward and practical way, so you can get straight to optimizing your campaign. Thanks to numerous examples you’ll be able to put theory into practice without any trouble.
We did our best to explain complex processes in simple words. You won’t be baffled by technical jargon or difficult terminology. Each section is supported by a follow-up reading recommendation in case you wanted to delve into the topic.
The guide has been created in close cooperation with Wojtek Blazalek, the Head of Integration & Deliverability Team at Woodpecker. Wojtek supported us with his extensive knowledge on the matter of email deliverability and email automation and watched over the technical correctness.
How email automation tools work vs. how Woodpecker sends emails
How to warm up a new domain and email address
