Expired listing – Property not sold

It happens ? sometimes a property doesn't sell as quickly as you expected. Use this template to reassure your client that you're ready to try again.

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Subject line tip

Highlight benefits: Focus on the benefits the recipient will gain by opening and engaging with the email.

I can help you sell your property
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Personalization tip

Personalization necessitates gathering relevant information about recipients, which can provide valuable insights for refining your email marketing strategy.

Hi {{FIRST_NAME}},
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Problem tip

I was following the listing for {{ADDRESS}} online and noticed that it has expired. You might be feeling disappointed, frustrated or both and I understand.
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Value tip

But you can't give up because you will sell your property. There are lots of reasons why the sale doesn't happen the first time you list — bad timing, changes in the market, etc. But I think visibility might be the issue here. As a real estate agent with {{NUMBER}} years of experience in the {{LOCATION}} market, I can tell you that it's just a matter of getting your property in front of the right buyers. Don't think that you have to cut the price immediately because you don't. You just need to be visible in the right places.
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CTA tip

A personalized CTA clearly communicates what action you want the recipient to take, reducing confusion and ambiguity.

That's where I can help. I have some ideas about how and where to present your listing in a way that drives interest. Can we talk this week about how we can sell {{ADDRESS}} together?
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Signature tip

Keep it consistent: Use the same closing signature format across your emails for brand consistency and recognition.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    Highlight benefits: Focus on the benefits the recipient will gain by opening and engaging with the email.

  • Tip thumbnail

    Personalization tip

    Personalization necessitates gathering relevant information about recipients, which can provide valuable insights for refining your email marketing strategy.

  • Tip thumbnail

    CTA tip

    A personalized CTA clearly communicates what action you want the recipient to take, reducing confusion and ambiguity.

  • Tip thumbnail

    Signature tip

    Keep it consistent: Use the same closing signature format across your emails for brand consistency and recognition.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.