Follow up Cold B2B Sales Outreach – Social proof 2

Use social proof of your previous successes to increase your credibility and encourage your prospect to respond.

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Subject line tip

Use the subject line to directly address a challenge or issue the recipient might be facing. This shows that you understand their needs and have a potential solution.

Let us help with {{PAIN_POINT_1}}
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Personalization tip

Personalizing emails, even at the very beginning, can make the recipient feel more valued and recognized, increasing the chances of a positive response.

Hi {{FIRST_NAME}}
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Problem tip

Identify problems that the recipient may be dealing with. This shows that you understand their situation and can help them find a solution.

I'm just following up on my previous email in which I described how my team helps companies like {{BRAND}} deal with {{PAIN_POINT_1}} and {{PAIN_POINT_2}}.
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Value tip

Show that you’ve helped others in similar situations to the recipient. This builds credibility and trust in your ability to deliver a solution.

In fact, we here at {{COMPANY2}} have helped many companies in this field overcome these problems.
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CTA tip

Be specific about what you want the recipient to do next. This makes it easier for them to follow through with the desired action.

We can do the same for {{PROSPECT}}. If you can find just ten minutes for me this week, I can explain how. When is good for you?
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Signature tip

A professional signature can enhance your credibility. Include your full name, job title, company name, and contact information.

Best Regards, {{YOUR_FULL_NAME}} {{YOUR_TITLE/POSITION}} {{YOUR_COMPANY_NAME}} {{YOUR_PHONE_NUMBER}} {{YOUR_COMPANY_WEBSITE}}
  • Tip thumbnail

    Subject line tip

    Use the subject line to directly address a challenge or issue the recipient might be facing. This shows that you understand their needs and have a potential solution.

  • Tip thumbnail

    Personalization tip

    Personalizing emails, even at the very beginning, can make the recipient feel more valued and recognized, increasing the chances of a positive response.

  • Tip thumbnail

    Problem tip

    Identify problems that the recipient may be dealing with. This shows that you understand their situation and can help them find a solution.

  • Tip thumbnail

    Value tip

    Show that you’ve helped others in similar situations to the recipient. This builds credibility and trust in your ability to deliver a solution.

  • Tip thumbnail

    CTA tip

    Be specific about what you want the recipient to do next. This makes it easier for them to follow through with the desired action.

  • Tip thumbnail

    Signature tip

    A professional signature can enhance your credibility. Include your full name, job title, company name, and contact information.

Follow-up templates

Learn how to use cold email templates

How to use these cold email templates

Browse templates from the categories on the left, choose one you like, and customize it in the editor. And that’s it! Copy the text to your clipboard or send it via email.

What industries do the templates cover?

We have cold email templates for sales, marketing, recruitment, real estate, and networking. We also included templates for follow-ups.

Can I customize the templates?

Of course – and you should! You can customize them directly on the website. Just click on the section you want to change and enter your text. Click "Confirm" to save your changes. Your changes will remain saved as long as you don't refresh the page.

Can you guarantee these templates will work?

We prepared our templates based on years of experience we have in cold outreach, and we've added tips to sections to shed more light on the best practices for cold emails. We can't guarantee the success of your campaign, though, as email copy is only one piece of the puzzle. It also depends on other factors like the quality of your prospect base, your technical settings, and many more.