Pipedrive integration with Woodpecker?

Thanks to our native integration with Pipedrive you're able to sync email clicks and opens straight from Woodpecker to the CRM.

API Key is a part of an API Key and Integrations add-on, click here to learn how to get it on Marketplace »


How it works
How to integrate Woodpecker account with Pipedrive
What does it look like in your Pipedrive account?

How it works

  • Adding a prospect to Woodpecker automatically creates a new contact in Pipedrive, transferring all the corresponding data.

  • All emails sent from Woodpecker to a particular prospect are shown in Pipedrive.

  • You can see if your emails were opened or replied to.

  • All the replies (also the auto-replies!) registered by Woodpecker are assigned to a particular contact in Pipedrive.

  • The content of both a sent message and a reply can be seen in Pipedrive.

  • Your message got bounced or your prospect was invalid? Now you can check it directly in Pipedrive on your contact’s page.

  • You can see the prospect’s Interest Level, but without seeing the reply’s content.

  • If you delete your prospects from Woodpecker, their contacts in Pipedrive will be removed as well.

Head over to our blog to read about the benefits and what our native Pipedrive integration can do for you.

Pipedrive will sync data from Woodpecker only from the moment those apps are synced. There is no past synchronization only contacts with a new activity, after syncing the apps, will be transferred to Pipedrive.

You won’t be able to add contacts from the Leads tab in Pipedrive, as the synchronization is limited to the Contacts tab and its fields only.

How to integrate Woodpecker account with Pipedrive

1. Go to Marketplace → Integrations → CRMs → click on ‘Pipedrive’.

Image with arrow pointing to Pipedrive integration under Marketplace

2. Next, click CONNECT.

Description of the Pipedrive integration with Woodpecker

3. Click on the CONNECT button and a new window will appear.

Here you have the option to log in to your Pipedrive account just by writing your credentials or connecting through Google, LinkedIn, and SSO key.

Login screen in Pipedrive

4. After successful login, allow Pipedrive to access your account by clicking on the “Allow and install” button.

Connecting from Pipedrive

You also have the possibility to connect our App from the Marketplace in Pipedrive. Search for “Woodpecker.co” there and click on the “Install now” button.

Woodpecker.co app in Pipedrive Marketplace with the

A window from Pipedrive will pop up, asking for your approval. Click on the “Allow and Install” button and you should connect successfully.

5. Match default Pipedrive fields with the Woodpecker ones.

Remember that the Pipedrive field or Woodpecker field names can’t be edited.

You can choose how you want to sync each field between apps by simply choosing them from the drop-down list.

Matching data between Woodpecker and Pipedrive fields

If you need to match more fields, click on the “add new field” button.

The First Name, Last Name, and Email fields are automatically matched to the corresponding ones in Pipedrive and can’t be changed.

Fields that are automatically matched in Field mapping

If you don’t match the ‘Organization’ field, new contacts will be synced separately, not under certain companies in Pipedrive.

In the Activities tab, you can also choose which ones you want to be synced with your Pipedrive account. Just use the switch buttons to turn them on and off.

Switching the Pipedrive activities on and off in Woodpecker

6. Success! Your integration with Pipedrive is now working.

Image showing successfull connection between Pipedrive and Woodpecker

7. You can always switch it ON/OFF using the button in the right-hand corner.

When you pause your Pipedrive integration in Woodpecker, the new activities won’t be synchronized. Setup configuration stays intact (API keys and field mapping.)

Switching on the Pipedrive syncing in Woodpecker

Once you unpause the integration, only the new activity will be synchronized and will not be retroactive to the prior activity, unless you edit it.

Synchronization options

In the General settings tab, you will find the Synchronization options to choose how you’d like this Integration to work. You can select between 2-way sync, Woodpecker to Pipedrive synchronization, or Pipedrive to Woodpecker one.

SYnchronization options list in the Pipedrive integration

Synchronization in both ways includes:

  • creating Contacts in Pipedrive from newly added prospects in Woodpecker and vice versa – contacts from Pipedrive will land in the main Prospects tab,

  • updating anything whenever there’s a change in Pipedrive or Woodpecker.

Actions feature

With the Actions feature, you can automatically create deals in Pipedrive with Prospects who responded or were interested in your emails.

You can read more about it in our help article on Actions right here »

What does the integration look like in your Pipedrive account?

‘Company settings’

Here you can see new activities, for example ‘ Campaign email’, ‘Open’ or ‘Status’.

Image of showing how activity from Woodpecker will look in Pipedrive

‘Contact tab’

Here you can check:

  • The content of the emails that were sent to your prospects (Email sent).

  • What did your prospects’ replies look like (Replied).

    Image with Contact tab from Pipedrive with activites from Woodpecker
  • Besides their content, you can see if the messages were opened (Open) or replied to (Replied), etc.

  • Also, Woodpecker automatically transfers bounces (Bounced), auto-replies (Auto reply), and statuses (Invalid).

    Image showing in Pipedrive how prospect
  • Depending on your prospect’s reply, Interest Level can be seen as Interested / Maybe later / Not interested. You won’t be able to see the content of the reply though.

    Interest level visible in Pipedrive activity


Paused integration

At times, you may notice that your integration gets paused, for example, due to the token being expired. In that case, you have to connect the account once again. In some cases though, unpausing the integration might be enough for it to work properly again.

Image with an arrow pointing to the switch to unpause the Pipedrive integration

Custom fields

If you’ve added any custom fields in Pipedrive after connecting it to Woodpecker, there might be a chance that it won’t show in our App right away. You can try to refresh it by exiting the Integrations tab and opening it again with the Pipedrive integration view.

The only custom field Woodpecker supports right now is the one called Person under the “Data fields” tab in your Pipedrive account.

In case you have any comments or suggestions regarding our integration, please write to us at [email protected]