If you are looking to enhance your business’s outreach and lead generation efforts, many platforms, like Instantly, for example, offer a comprehensive suite of tools designed to help.
But the case is that not everyone has an unlimited budget and can’t afford to buy every email marketing tool.
How about Instantly? Is it expensive? Or even if you have to pay more for it, does it provide good value for your money?
Today, we find out.
In this post, we highlight Instantly, delve into each product’s main features, and cover its costs with an explanation of what’s included in each plan.
So, if you’re ready to streamline your campaigns and improve your reputation, read on.
What is Instantly, and who is it for?
Instantly is an email automation software designed for businesses looking to enhance their outreach and lead generation efforts. Its target audience includes sales teams, marketers, and entrepreneurs who want to manage leads, run effective email campaigns, and improve email deliverability.
What products and key features does Instantly have?
Let’s see.
Outreach
Outreach lets users clean email lists, personalize emails, and automate their email campaigns. With unlimited email accounts and features like campaign builder or smart scheduling, your campaigns run smoothly.
Lead Database
The lead finder tool helps you discover new prospects. It provides a vast database of over 160 million verified leads. You can use advanced filters and search lead lists by criteria like location, job title, industry, and keywords to find more specific results.
Deliverability
The deliverability feature aims to make your emails land in inboxes, not spam folders. You can try unlimited email warmup and add all your sending accounts to separate campaigns. You can also get insights from the deliverability dashboard and use advanced features to enhance your sender reputation.
CRM
Instantly’s CRM integrates with lead management processes. Its AI helps you analyze leads, track the progress of your sales pipeline, and keep your contact details organized in one place. It is designed to support sales teams in nurturing leads and converting them into customers.
So much for products and features. Now, let’s see more about instantly.ai pricing.
The Sending & Warmup pricing
Instantly.ai offers separate pricing plans for:
- Sending & Warmup
- and Leads
Each provides its subscriptions. What’s more, the plans are available as monthly and annual payments (which offer a 20% discount).
What are the deals for the Sending & Warmup package, then?
The Growth plan
Price: $37/mo
Free trial: yes
General features included in the plan:
- Unlimited email accounts
- Unlimited email warmup
- 1,000 uploaded contacts
- 5,000 emails monthly
In addition:
The Growth plan at instantly.ai offers advanced sequences and scheduling, for more precise email campaign management. You also get access to email and account analytics, which can help in performance tracking. Reputation protection & bounce detection options ensure your sender’s reputation remains intact.
You also receive general support via chat.
The Hypergrowth plan
Price: $97/mo
Free trial: yes
General features included in the plan:
- Unlimited email accounts
- Unlimited email warmup
- 25,000 uploaded contacts
- 100,000 emails monthly
In addition:
The Hypergrowth plan offers everything that the Growth plan does, so it’s:
- Advanced sequences
- Advanced scheduling
- Email & account analytics
- Reputation protection & bounce detection
Plus, this plan gives you advanced warmup capabilities and the option to invite team members for seamless collaboration. It features a global block list to prevent sending to risky addresses, A/B testing for optimization, API, webhooks, and integrations for flexibility, and the Unibox feature, which consolidates responses in one place.
You have access to general support tickets and priority support here.
The Light Speed plan
Price: $358/mo
Free trial: yes
General features included in the plan:
- Unlimited email accounts
- Unlimited email warmup
- 100,000 uploaded contacts
- 500,000 emails monthly
In addition:
This plan offers the same options as the Hypergrowth plan, so it’s:
- Advanced warmup capabilities
- Invite team members
- Advanced sequences
- Advanced scheduling
- Email & account analytics
- Global block list
- A/B testing
- Reputation protection & bounce detection
- API, webhooks, and integrations
- Unibox feature
- General support tickets
- And priority support
As you can see, the same features are available in this plan as in the lower, Hypergrowth plan. The difference is that you can upload more contacts and send more emails monthly.
The Enterprise plan
If you switch from paying monthly to annually, the prices will decrease by 20%, and you will notice a new plan – Enterprise.
Price: custom
Free trial: no
General features included in the plan:
- Unlimited email accounts
- Unlimited email warmup
- 100 000+ uploaded contacts
- 500 000+ emails monthly
In addition:
The Enterprise plan offers the same options as the Hypergrowth plan, so it’s:
- Advanced warmup capabilities
- Invite team members
- Advanced sequences
- Advanced scheduling
- Email & account analytics
- Global block list
- A/B testing
- Reputation protection & bounce detection
- API, webhooks, and integrations
- Unibox feature
- General support tickets
- And priority support
You also have access to a dedicated account manager who is available for your needs, you can join a shared Slack channel, and you can use the private deliverability network.
💡 For the Sending & Warmup plans, Instantly offers free trials (apart from the Enterprise plan.) However, it does not provide such an option for Leads plans.
The Leads pricing
There are also different pricing options for the Leads package.
The Growth Leads plan
Price: $47/mo
Free trial: no
General features included in the plan:
- 1000 verified leads monthly
- You only pay for verified leads
- Advanced filters: You can utilize advanced filtering options to narrow down leads that match specific criteria.
- Keywords + lookalike domains: With this option, you can find leads using targeted keywords and similar domains to expand your reach.
- Enrichment + domain search: And with enrichment and domain search, you can enhance lead data and perform detailed searches to gather comprehensive information.
While the Growth Leads plan offers a solid set of options for finding and verifying leads, it may not be sufficient for larger businesses needing more extensive capabilities.
The Supersonic Leads plan
Price: $97/mo
Free trial: no
General features included in the plan:
- 4500 verified leads monthly
- You only pay for verified leads
- Advanced filters
- Keywords + lookalike domains
- Enrichment + domain search
The Supersonic Leads plan offers a higher number of verified leads — as many as 4,500 per month. However, this number may not seem very effective for a higher plan.
For example, if you need to verify 5000 leads per month, you will have to opt for a higher, more expensive plan.
The Hyperleads plan
Price: $197/mo
Free trial: no
General features included in the plan:
- 10,000 verified leads monthly
- You only pay for verified leads
- Advanced filters
- Keywords + lookalike domains
- Enrichment + domain search
Here, a big gap appears between the number of verified leads monthly in the Supersonic Leads plan and the Hyperleads plan.
This may force clients to abandon buying either of the packages and choose another tool. After all, someone who wants to verify 5,000 leads per month is not going to pay nearly $200 for it.
The Light Speed plan
Price: $492/mo
Free trial: no
General features included in the plan:
- 25,000 verified leads monthly
- You only pay for verified leads
- Advanced filters
- Keywords + lookalike domains
- Enrichment + domain search
For its high price, the Light Speed plan doesn’t offer as many features as you might expect.
💡 For instance, Woodpecker’s highest plan starts at 10,000 contacted prospects and gives you free follow-up emails, 40,000 stored prospects, 20 free warm-up email accounts, custom legal support, a dedicated success manager, onboarding services, campaign audits, early access to new features, and discounted pricing for large volumes.
So, if you need more comprehensive features, you may find better value elsewhere.
The Enterprise plan
If you switch to annual payment, the Enterprise plan will appear instead of the Light Speed plan.
Price: Custom
Free trial: no
General features included in the plan:
- 100,000+ verified leads monthly
- You only pay for verified leads
- Advanced filters
- Keywords + lookalike domains
- Enrichment + domain search
In addition, you have access to the buyer intent data feature, which can give you insight into your potential client’s behavior based on their internet activity.
If you are looking for an alternative…
Woodpecker is an ideal solution for sales teams, cold email marketing specialists, lead generation agencies, recruiters, and business owners who want to win new customers with cold emails.
Some of its features include:
- AI email writing assistant
- AI response sentiment
- Sending algorithm that mimics human-like behavior
- Automated Inbox Rotation
- Email warm-up (via Mailivery)
- Free real-time email validation (valued at $2000)
- Sending volume monitor
- A/B tests (up to 5 versions)
- Condition-based campaigns
- Deliverability Monitor
- White-label reporting solution (add-on)
- And much more
Woodpecker’s pricing may seem more favorable, depending on your needs.
So, Instantly is not the only interesting tool for companies and agencies looking for a personalized service to reach the right audiences – and, more importantly, win their hearts – with emails.
Key takeaways about instantly.ai pricing
- Instantly.ai offers various pricing plans to cater to different business needs. For Sending & Warmup, the cheapest plan, Growth, is at $37/mo and includes unlimited email accounts, unlimited email warmup, 1000 uploaded contacts, 5000 emails monthly, and basic chat support. It’s a decent starting point but might feel limited quickly.
- For Leads, the cheapest plan, Growth Leads, is $47/mo and provides 1,000 verified leads monthly. It also offers advanced filters, keywords, lookalike domains, and enrichment features. However, it might not be enough for larger businesses.
- The most expensive subscription for Leads, the Light Speed plan, is $492/mo. It offers 25,000 verified leads monthly but does not offer some advanced features. Other alternatives may be more attractive at this price.
- Gaps between the number of monthly verified leads are often too large. Those who want to verify a few more leads than the plan contains will have to pay more dearly.
- While Instantly.ai offers various plans tailored to different needs, it’s crucial to consider your specific requirements and compare them with other options like Woodpecker to ensure you get the best value.
So, if you’re looking for a more comprehensive tool to boost your email marketing campaigns, check out Woodpecker. With this platform, you pay for only what you use and can customize your plan based on how many emails you want to send and what add-ons you prefer.
Sounds interesting?
Start a free trial or book a call. Our specialists will help you anytime.