Lesson 9: Setting up your cold email sequence structure in Woodpecker

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In this lesson, you’ll learn how to set up the basic structure of a campaign in Woodpecker.

You’ll see how to create separate campaigns for different value propositions and angles, add email steps and mailboxes, and adjust key settings such as sending limits, time zones, sending windows, and weekend delays. By the end of the lesson, you’ll have the basic campaign structure ready to move on to writing your copy, adding prospects, and preparing your campaigns for launch.

Alright, welcome to this lesson where I show you how to set up a campaign in Woodpecker.

At this stage we are not writing the copy yet and we are not launching yet.

We are only creating the basic campaign structure.

In the previous lessons you planned different value propositions and angles.

For this first launch, each angle should become its own campaign.

I will go through this process once and you can then repeat it for the other campaigns.

Or simply copy the one you create if you want the same settings.

So let’s head over to Woodpecker.

In the campaign list, let’s go here to add a new campaign.

Once the campaign is created, you will already have one email step added to the campaign.

We want to have two steps in each campaign, so you can click here to add another one.

Then proceed to pick the email step.

You can change the time between the emails if you want, but the default is also fine.

If you wish, you can also adjust the time and day when those emails will be sent.

You can change the defaults here, turn off specific days, or even add multiple windows for one day.

Before we proceed, make sure to name your campaign here.

I recommend naming it in a way that tells you which niche, value prop, and angle this campaign is testing.

The next step is to add the mailboxes you want to use in that campaign.

You can pick an already connected mailbox or add new ones and then follow the steps on the screen.

Next, let’s go through some of the most important settings to get started.

The timezone setting here is for all prospects, but you can also have a timezone set per prospect.

The next limit is how many first steps, so emails number one, will be sent daily from each mailbox.

This means how many new prospects Woodpecker will try to contact daily.

It does not include follow ups.

The limit settings in your mailbox settings will still apply and Woodpecker will not go over them.

One important note is that Woodpecker will always prioritize sending the oldest follow up.

If your daily limit on the mailbox is too low, it may mean that new prospects will wait until there is room.

One last important setting for your first campaign is how to count weekends.

If you have a delay of, let’s say, two days, then you can say here if you want to count the weekend or not.

I recommend not counting the weekend, so your delay only looks at workdays.

You can save this campaign as a draft or simply exit the edit screen and it will save automatically.

And with that, we have set up the basic structure for our first campaign.

We still need to write the final copy, add prospects, do the final checks, and launch.

We will do that in the next chapter.

For your homework, create the remaining campaigns with the same basic structure.

That way, when we move into copywriting, you will already have the campaign shells ready.

See you in the next lesson.