Did you know that over 80% of emails never even get opened? If you want to break through the noise and get real results, you need the right tools.
With endless options promising to boost your outreach, we’ve narrowed down the top tools that deliver. From AI-driven automation to free plans for beginners, these are the best email campaign tools you need to know about.
Let’s learn more about the tools that can help you connect, convert, and grow like never before!
Who should use email campaign tools?
Email campaign tools aren’t just for large corporations. They can work for anyone who wants to connect with their audience: a small business owner, blogger, nonprofit, online store, startup, or agency.
Let’s take a look at who should consider using them and why they’re useful for different types of users.
Agencies can deliver top-notch marketing for clients
Agencies are always on the lookout for tools that streamline their processes while delivering high-quality results to clients. Email marketing tools are essential for agencies managing multiple clients who want to execute email marketing campaigns.
Email marketing tools offer features like marketing automation and email templates that make it easy to manage client campaigns hassle-free.
Small business owners can reach more customers
Running a small business is tough.
You need to stay in touch with your customers and let them know about your products or services. Email marketing tools are a great way to do this. You can send updates, promotions, or newsletters to your mailing list, all without spending too much time.
Many of these tools come with a drag-and-drop editor, so you don’t need to be a designer or a developer to create great-looking emails.
Some platforms offer free email marketing services, which means you can send emails to your customers without spending a dime. The free plan usually comes with limits on the number of emails you can send, but it’s perfect for small businesses just getting started. Plus, as your business grows, you can upgrade to paid plans for more features.
Bloggers can keep their readers engaged
If you’re a blogger, you already know that staying connected with your readers is key.
Email marketing campaigns can help you send updates about your latest posts, exclusive content, or even special offers for loyal readers. The right email marketing tool can make it easy to send personalized messages, which keeps your audience coming back for more.
Many platforms offer free email marketing software, which is great if you’re just starting and don’t want to spend a lot of money. You can choose from various email templates to match the style of your blog, making sure your messages always look professional.
Nonprofits can grow their support base
Nonprofits often have limited resources, which makes free email marketing tools a great option. These tools allow nonprofits to stay in touch with their supporters, promote events, and even fundraise. Sending regular updates through email marketing campaigns helps keep your organization top of mind.
Using free email marketing software is an easy way to build your mailing list without breaking the bank.
Most platforms offer a free plan, allowing you to grow your list and send a certain number of emails each month. If your nonprofit starts to grow, you can always explore paid plans for more advanced features like marketing automation, which can save you time and effort.
Online stores can boost sales
Email marketing is a direct way to reach online stores’ customers and promote products. You can create email marketing campaigns to announce new items, share special discounts, or re-engage existing customers who haven’t made a purchase in a while.
A good email marketing service will let you set up personalized messages to your customers, making them feel valued.
Most email marketing tools come with built-in email templates, so you don’t need to start from scratch. You can also use a drag-and-drop editor to easily create visually appealing emails that match your brand. The best part? Many platforms offer a free plan, so you can start sending emails without spending any money.
Startups can build their brand
Startups need to grow their brand quickly, and email marketing is one way to do that. Sending regular updates to your email list keeps your audience informed and engaged. Plus, email marketing tools make it easy to segment your audience and send targeted messages, which can result in higher engagement.
Many startups opt for free email marketing services to get started. This allows them to test out email marketing without spending money upfront.
As your startup grows, you can explore paid plans that come with more advanced features like marketing automation, which can save time and allow you to focus on other important tasks.
#1 Woodpecker
Woodpecker is an email marketing tool designed for agencies, marketers, and sales teams to run effective email marketing campaigns.
It simplifies lead generation and cold email outreach by automating follow-ups and managing multiple email accounts. Woodpecker is built to enhance email deliverability, allowing users to reach their prospects directly. Its user-friendly interface makes it easy to personalize emails and track key performance metrics.
📨 Top email campaign features:
Automated follow-ups, A/B testing, email verification, multichannel outreach, AI email writer.
💸 Pricing:
Pricing starts at $29/month for 500 contacted prospects and includes unlimited contacts and email accounts. There is a free trial available to test the features before committing.
🤔 Mind that:
- Users appreciate the intuitive design, making it easy to onboard new team members without much assistance.
- The tool offers competitive pricing, especially when compared to other email marketing tools, making it accessible for small businesses.
- Users frequently mention that the support team is responsive, helpful, and quick to resolve issues.
- It’s packed with features for agencies and teams.
- It supports LinkedIn tasks and has growing integrations, like with Pipedrive, which makes it easier to manage outreach across platforms.
Summary of the tool:
Woodpecker is a tailor-made tool for agencies, and medium-sized businesses looking to run cold email marketing campaigns. Its automated follow-ups, AI-powered email templates, and solid email verification features make it stand out.
It is good for lead generation and handling unlimited contacts, and a strong contender for businesses focused on outreach.
#2 NuReply
NuReply is a cold email tool that uses AI to create personalized email sequences for sales. It allows users to manage multiple email accounts and automate follow-ups easily. The tool helps businesses send emails that feel personal and engage potential customers. It’s designed for scaling email marketing campaigns.
📨 Top email campaign features:
Unlimited email accounts, email warmup, AI-powered email personalization, drip campaign builder, real-time email analytics
💸 Pricing:
Pricing starts at $99/month. There is no free plan, but you can get started with a basic plan that covers unlimited sequences.
🤔 Mind that:
- Customer support can be slow.
- No strong support for CSS and HTML in email formatting.
- The app may lag with large email lists.
- There’s no free plan or trial option.
- The tool lacks an intuitive drag-and-drop editor.
- Pricing may feel high for small businesses.
- Real-time analytics may not be enough for advanced needs.
Summary of the tool:
NuReply works great for businesses looking to scale their email marketing campaigns. Its AI-driven personalization and automation are great for sales outreach. However, it’s not without its limitations.
The lack of a drag and drop editor and weak email formatting options can be frustrating. The tool also doesn’t cater to beginners, and the higher price may deter smaller businesses. For advanced users who want solid AI personalization and email automation, it’s worth a look, but if you’re looking for simpler email marketing tools, it might not be the best fit.
#3 AutoPitch
AutoPitch is a cold email marketing tool for small businesses and advanced email marketers. It automates and personalizes email campaigns to engage new leads and nurture existing customers. The tool comes with features for scheduling, follow-ups, and list management. It’s designed to streamline customer data handling and improve outreach.
📨 Top email campaign features:
Email scheduling, multi-step sequences, pre-designed templates, list management, and suppression list for compliance.
💸 Pricing:
Pricing starts at $19/month for the basic plan. There’s no free plan, but it offers all core features at every tier.
🤔 Mind that:
- Customer support can be slow.
- Performance may lag, especially with large email lists.
- Lacks advanced customization options.
- Not ideal for high-volume campaigns.
- The interface can feel sluggish.
- Only basic templates are available for email campaigns.
- Lead data accuracy may be inconsistent.
Summary of the tool:
AutoPitch works well for small businesses and advanced email marketers looking for basic email campaign features. It shines in organizing and automating tasks. The tool is not designed for large-scale campaigns, and the performance may slow down with heavier usage.
The lack of advanced customization and a slow interface can frustrate users, especially those looking for premium features. If you’re after a simple, affordable tool for smaller campaigns, it might be a good option.
However, if you need more advanced email marketing tools, you may want to explore other options.
#4 Autoklose
Autoklose is an automatic lead nurturing platform that helps businesses engage customers through personalized messages and transactional emails. It automates email campaigns and supports customer relationships. The tool is designed for businesses to run and track dynamic email automation, making it easy to manage large-scale marketing campaigns.
📨 Top email campaign features:
- email campaign management
- smart email composer
- real-time tracking
- email sequence templates
- sales intelligence data
💸 Pricing:
Pricing starts at $59.99 per user per month. A free 14-day trial is available, and no credit card is required for setup.
🤔 Mind that:
- The user interface is not intuitive.
- Email deliverability could be better.
- Limited integration with CRM platforms.
- Emails often land in spam.
- Lacks advanced email templates.
- Performance may suffer with large campaigns.
- Onboarding could be smoother.
Summary of the tool:
Autoklose is good for automating email campaigns and nurturing customer relationships. Its personalization features and sales intelligence data stand out.
However, it falls short on deliverability and CRM integration, which can be a challenge if you’re sending transactional emails or running larger campaigns. The user interface is not the easiest to navigate, and you may struggle to find advanced email templates.
While it’s a strong tool for automated marketing campaigns, it may not meet the needs of advanced marketers or those looking for seamless CRM integration.
#5 Gmass
Gmass is an email marketing tool that works directly inside your Gmail account. It lets you send personalized mass emails, manage campaigns, and automate follow-ups without leaving your inbox.
The tool connects with Google Sheets to sync contacts and simplifies your email marketing workflow. It’s great for marketers who want everything in one place.
📨 Top email campaign features:
Mail merge personalization, email scheduling, triggered emails, A/B testing, and automatic follow-ups.
💸 Pricing:
Pricing starts at $18 per month. There is a free trial with limited features, and premium plans unlock advanced options like unlimited emails and detailed analytics.
🤔 Mind that:
- Interface inside Gmail can feel tricky.
- High-volume emails from one account may hurt deliverability.
- Learning curve for using Google Sheets with campaigns.
- Analytics are basic compared to other email marketing tools.
- Setting up automatic follow-ups can be complicated.
- Email templates are not as customizable as in other platforms.
- Integration with external SMTP needs proper setup.
Summary of the tool:
Gmass works well for businesses that want to manage email marketing directly from Gmail. It simplifies the email marketing workflow and integrates smoothly with Google Sheets for contact management.
Users may find the interface hard to navigate, especially for large campaigns, and deliverability can be a challenge with Gmail’s restrictions.
It’s not the best email marketing tool for advanced analytics or highly customizable templates, but it is good for basic mass emailing right from your inbox.
#6 Mailrush.io
Mailrush is an email marketing platform designed for sending marketing emails in sequences. It helps businesses streamline their email marketing strategy by automating outreach and follow-ups.
The tool is particularly useful for managing temporary email addresses, making it a strong choice for freelancers and marketing agencies. It’s built to simplify email workflows and improve lead generation efforts.
📨 Top email campaign features:
Email warmup, automated follow-ups, email verification, real-time dashboard, custom usernames for temporary email addresses.
💸 Pricing:
Pricing starts at $19/month for 30,000 emails. There’s a free plan with 100 credits for testing, and all paid plans include a free trial period.
🤔 Mind that:
- Preview functionality is limited.
- The steep learning curve for new users.
- Email verification can become costly with high volumes.
- Not ideal for highly customized email campaigns.
- May require additional tools for detailed reporting.
- Disposable email features may not be needed for all users.
Summary of the tool:
Mailrush is great for small businesses, marketing agencies, and freelancers looking to manage marketing emails in sequences.
The lack of robust personalization options and limited email preview can hold it back for users aiming for highly tailored content. The tool is simple, but the learning curve may slow down new users, and managing costs for large-scale campaigns can be tricky.
#7 Emailchaser
Emailchaser is an email marketing software that businesses use to run cold email campaigns and manage sales processes.
It focuses on making sure your emails land in the primary inbox, improving the chances of connecting with leads. It also integrates with lead finder tools to simplify the email creation process and boost email marketing efforts.
📨 Top email campaign features:
- Cold email campaign creator
- automated follow-ups
- lead finder integration
- sales CRM
- email verification
💸 Pricing:
Pricing starts at $37 per user, per month. There is also a free plan that includes one email account with unlimited emails and searches. A 14-day free trial of the Professional plan is available, with no credit card required.
🤔 Mind that:
- More focused on cold email campaigns than general email marketing.
- Advanced features may be too much for small businesses.
- Email templates are basic and limited.
- Integration with other marketing platforms could be stronger.
- The learning curve for first-time users may slow down the initial setup.
- Lead finder relies on third-party tools for data accuracy.
Summary of the tool:
Emailchaser is a solid choice for businesses focused on cold email outreach and sales processes. Its free email marketing tools and sales CRM make it a practical option for those starting their marketing efforts.
However, it is limited in terms of advanced customization, and the email creation process could benefit from more design options.
For businesses that need free email marketing services or a simple way to manage leads, Emailchaser is a good option, but it may not be the best fit for those seeking robust email marketing tools with more flexible features.
#8 MailerLite
MailerLite is an email marketing software used for growing audience and strengthening customer relationships. It offers a free email marketing service for up to 1,000 subscribers, making it ideal for small businesses.
With tools for email automation, and website building, MailerLite supports a wide range of marketing needs.
📨 Top email campaign features:
Drag & drop email editor, automated email workflows, email notifications, multivariate testing, email list verifier, landing page builder.
💸 Pricing:
Pricing starts at $9 per month for the Growing Business plan, with unlimited monthly emails. There is also a free plan for up to 1,000 subscribers, offering 12,000 monthly emails and basic features. A 30-day free trial of premium features is available.
🤔 Mind that:
- Advanced features like custom HTML editor and multivariate testing are only available in higher-tier plans.
- The free plan has a limit of 12,000 monthly emails and one user.
- Website and blog features are basic compared to dedicated website builders.
- The learning curve for automation and dynamic email features can be steep.
- Limited design customization in the free version.
- Customer relationship management tools could be more robust.
Summary of the tool:
MailerLite is an email marketing tool with a free email marketing service that offers great value for small businesses. Its drag-and-drop editor and automation features make it easy to create effective email campaigns.
But, if you’re looking for more advanced features like SMS marketing or detailed customer relationship management tools, you may need to upgrade to a higher plan.
The platform shines in its ease of use, but its free plan has some limitations that larger businesses might outgrow quickly. Overall, it’s a solid option for growing businesses that need a flexible and affordable email marketing tool.
#9 ReplyUp
ReplyUp is an email outreach tool designed for small businesses, especially those using Amazon SES.
It helps automate outreach, follow-ups, and email scheduling. With support for sending large volumes of emails and AI-based personalization, it’s suitable for businesses managing newsletters, onboarding sequences, and other outreach needs.
📨 Top email campaign features:
Sequence builder, automated follow-ups, drip campaign builder, detailed campaign reporting, list cleanup, and bounce management.
💸 Pricing:
Pricing starts at $49 per month for 50,000 contacts and unlimited emails. The Growth plan costs $99 per month with unlimited contacts and API access. There’s no free trial, and the Custom plan requires contacting support for pricing.
🤔 Mind that:
- Customer support is often unresponsive.
- Canceling your account can be difficult.
- No free trial, and credit card details are required upfront.
- Not beginner-friendly; there’s a steep learning curve.
- Setting up Amazon SES can be complex.
- Performance on Windows may be inconsistent.
- Important to double-check settings before launching a campaign.
Summary of the tool:
ReplyUp is ideal for businesses needing large email outreach capabilities, especially those using Amazon SES. Its automated follow-ups and sequence builder can enhance outreach efforts, but the tool is not without challenges.
Customer support is unreliable, and the setup process can be difficult for beginners. The lack of a free trial and tricky cancellation process may also be frustrating. While powerful for seasoned users, small businesses or first-time users might struggle with its complexity and unresponsive support.
#10 Emelia.io
Emelia.io is an email marketing software that enables businesses to manage both email and LinkedIn outreach campaigns.
It allows users to automate tasks like email warmup, email finding, and LinkedIn profile activities such as connection requests and messages. It’s designed to streamline cold email campaigns and LinkedIn outreach for businesses of all sizes.
📨 Top email campaign features:
Email warmup, cold email campaign builder, multi-sender function, CRM integrations, LinkedIn profile automation.
💸 Pricing:
Pricing starts at $39 per month for one email account with 1,000 credits. Adding a LinkedIn account costs extra. Prices vary depending on the number of mailboxes and credits needed, and it’s recommended to check their pricing page for accurate details.
🤔 Mind that:
- No reviews are available on major platforms like G2 or Capterra.
- Pricing can add up quickly if you need multiple accounts or credits.
- No free trial is available.
- Social proof is lacking, which may make it harder to trust for some users.
- Adding LinkedIn outreach comes with additional costs.
- Credits for email finding and scraping are sold separately.
- Simple to use but may not suit those looking for a more established tool.
Summary of the tool:
Emelia is a flexible and simple outreach tool for businesses looking to combine email and LinkedIn efforts. Its multi-sender function and automation features make it a good fit for companies managing high-volume outreach.
The lack of reviews on major platforms may be a concern for those seeking social proof before investing. Additionally, the pricing structure can become expensive as you scale with multiple accounts and credits. For businesses willing to take a chance on an emerging tool, Emelia offers a range of helpful features, but it’s not yet proven in the broader market.
#11 Meet Alfred
Meet Alfred is a sales automation tool that helps businesses send messages on LinkedIn, Twitter, and email automatically. It allows for multichannel prospecting and AI-based personalization.
Meet Alfred works well for teams and individuals looking to streamline outreach across multiple platforms. It also includes features like a template library and LinkedIn CRM for managing prospects.
📨 Top email campaign features:
Multichannel outreach, AI-based personalization, LinkedIn CRM, message templates, automated greetings.
💸 Pricing:
Pricing starts at $39 per month for the Individual plan, which includes LinkedIn automation. The Business plan costs $59 per month and adds email outreach through Gmail and Microsoft accounts. The Agency plan’s pricing is undisclosed, but it includes more advanced features.
🤔 Mind that:
- LinkedIn may block accounts using this tool due to its automation, which violates LinkedIn’s terms of service.
- Customer support is often unresponsive.
- Personalization features are limited beyond basic fields like name or company.
- Security concerns due to lack of SSO and being flagged by LinkedIn.
- Canceling the service and getting a refund can be challenging.
- Only higher-tier plans support multichannel outreach.
- The tool may be ineffective for high-volume prospecting due to account connection limits.
Summary of the tool:
Meet Alfred is useful for businesses looking for a tool to automate outreach on LinkedIn, Twitter, and email. Its multichannel outreach and LinkedIn CRM features can streamline sales prospecting, but it comes with risks.
Users have reported frequent issues with being blocked by LinkedIn, as well as poor customer support.
While it offers helpful automation for outreach, personalization options are limited, and security concerns may be an issue for some businesses. It’s best suited for small-scale campaigns or teams that need basic automation, but larger organizations may face challenges with its limitations.
#12 Zopto
Zopto is an omnichannel revenue generation platform designed for B2B companies. It uses AI to power outreach campaigns across LinkedIn, Twitter, and email while helping businesses stay within LinkedIn’s platform limits.
Zopto offers advanced prospecting tools, real-time campaign reporting, and integrations with HubSpot, Hyperise, and Zapier.
📨 Top email campaign features:
AI-powered omnichannel campaigns, automated LinkedIn profile actions, real-time campaign reporting, prospect finder with advanced filtering, and A/B testing for campaigns.
💸 Pricing:
Pricing starts at $156 per month for the Agency and Enterprise Basic plan. The most popular Basic plan costs $197 per month, and the Pro plan with full AI capabilities is priced at $297 per month.
🤔 Mind that:
- LinkedIn Sales Navigator is required to use Zopto effectively.
- Automating messages can appear obvious to prospects.
- Performance can be slow at times.
- Customer support and cancellation policies are not great.
- Steep learning curve for beginners.
- Reporting tools could be improved for better insights.
- Pricing may feel expensive for smaller teams or startups.
Summary of the tool:
Zopto is a strong choice for B2B companies looking to scale their outreach through omnichannel campaigns. Its AI-enhanced tools and integrations with popular CRMs make it ideal for managing large-scale prospecting.
The reliance on LinkedIn Sales Navigator and the steep learning curve may frustrate new users. Performance issues and poor customer support are also common complaints. Zopto offers a robust set of features, but its high price point and complexity might not be suited for small businesses or beginners.
Conclusion
With so many email campaign tools available, it’s crucial to pick the one that aligns best with your needs, budget, and goals. Agencies, for example, should look for tools tailored specifically for managing multiple clients and outreach campaigns. Whatever your focus, there’s a perfect fit out there.
Looking for a solution built for agencies and teams? Try Woodpecker. It offers free email marketing software for 14 days. Sign up and grab a free trial.