Woodpecker

While browsing Woodpecker App, you saw one of the statuses of our campaigns, such as Running, Completed, Paused, Stopped, Draft, or Edited.

Campaign statuses in Woodpecker App

Folders have been created to help you manage your existing and future campaigns.

How to use Folders to manage campaigns

Weronika Wróblewska

How to create and run successful campaigns using our features.

Campaigns

Have you ever wondered how to change a font in your email copy or underline the most important info? Here's how to use our email editor.

How to use the email editor?

With the workflow setup, you are able to automate the process of moving the prospects between campaigns in Woodpecker App.

How to set up workflows in a campaign?

With OpenAI integration, you can generate a cold email copy directly from Woodpecker campaign email editor.

OpenAI Integration

Custom fields – or snippets, as we call them, give your message a human touch and let you personalize your emails.

How to use our custom fields (snippets)?

You can use snippet fallback values in a situation where necessary information is missing for some of your prospects.

How can I set up the snippet fallbacks?

Sometimes after hitting the RUN or RESUME button, you will get an error message about curly brackets.

Emails will not send due to curly brackets

In Woodpecker, you can decide on the way your text looks. Change the font type and the size of it while editing a campaign.

How can I change the font type, size, and color in my email?

Scheduling a campaign for the future can help you better organize your work and give you time to provide all the information you need.

How can I delay my campaign?

Once you composed your cold email campaign, you can set the Delivery time for all emails.

How to set delivery time and timezone

A brief introduction to Woodpecker's Spamword Finder to help you eliminate potential spam words from your email copy.

How to use Spamword Finder?

For better and faster management of campaign emails, we present Templates. You can use them when creating diverse campaigns.

How to use Templates in Woodpecker?

Select the option 'Use prospect's timezone if available' in campaign, and Woodpecker will schedule your emails in your prospects' timezones.

How to schedule emails using your prospect's timezone

Step customization allows you to tailor your message from the preview level.

How to customize step in preview?

To better customize your prospects list, you can use snippet labels. Thanks to that, you get custom snippet names for the whole company.

How to use snippet labels?

Use Spintax to personalize your email campaigns even more and improve their deliverability.

How to use Spintax in Woodpecker?

When sending a campaign, you can match your mailbox ESP with your prospects'.

Matching ESP of your prospect and the sending email

Using Liquid Syntax in Woodpecker

Creating a campaign in Woodpecker [NEW EDITOR]

Creating and Editing the Campaigns

Persistence and patience are an important part of cold emailing. That's why you should add follow-ups to your first opening message.

Sending follow-ups as a separate message

For each of the follow-ups, set the number of minutes, hours, or days to wait before sending. This relates to the time the previous email was sent.

How to set up the delay between follow-ups?

Follow-ups

Call and SMS Tasks are the kind of Manual Tasks that you can use to create a multichannel sequence within your campaign.

How to use Call and SMS tasks?

If-campaigns — campaigns with conditions — give you more freedom to create follow-up sequences determined by a chosen criterion.

How do conditions work?

Set up a campaign with a task-based condition and send even more personalized messages to those prospects, for whom you’ve completed a task.

How to set up a task-based condition

Base your condition on our custom fileds and boost your deliverability by creating more custom emails.

How to set up a snippet-based condition

Set up campaigns with an open-based condition and send more personalized messages to those who opened your message.

How to set up an open-based condition

Set up campaigns with a click-based condition and send more personalized messages to those who clicked on a link in your email.

How to set up a click-based condition

Manual Tasks allow you to add certain actions to your campaign to improve your workflow and your prospects management in Woodpecker.

How to add Manual Task to the campaign?

Once your campaign will reach a step with certain tasks you can either mark it as ‘done’ or ‘ignored’ in a set time period

What happens if I forget to do my task?

LinkedIn Tasks are our new kind of Manual Tasks which you can use to create a multichannel sequence within your campaign.

How to use Manual LinkedIn Tasks?

Why should you test your campaign, how to quickly check if the campaign was A/B tested, how to turn off the sending email version.

A/B Testing: FAQ

Test different elements of your email, measure their performance, create your future email campaigns based on what's working and what’s not.

How to carry out an A/B test?

Advanced Campaigns

Opened email tracking is a function that lets you know if the email you have sent to the recipient was opened, or not.

Guide to tracking open rates in Woodpecker

Adding links in Woodpecker is pretty easy. When it comes to the tracked links, however, there are some useful rules to follow.

Adding tracked links in Woodpecker

Link tracking is great for knowing who clicked the link in your emails. However, it might negatively affect the deliverability

Why we do not recommend link tracking

Emails sent through Woodpecker from your mailbox will use your own domain for tracking unsubscribes, email opens and/or link clicks.

How to set up Custom Tracking Domains

You need two ingredients for that: a prospect database containing the custom links, and correctly edited email copy that uses them.

How to use custom tracking links for prospects

Email Tracking

TL;DR There's no possibility to add attachments to your campaign but there's a workaround to this by adding URL to your campaign.

How to add attachments to my emails?

In Woodpecker there are two options for including an image – you can add the picture to your copy in the campaign or to your signature.

How to include an image in my email?

To generate the URL (a static link to your image) you need to upload it to a hosting service.

Where do I get the URL for my image from?

To do so, first, upload your file to the cloud storage and then add a link (URL) to a campaign in Woodpecker.

Is there a way to add a PDF to a campaign?

The proper video cannot be added to the email copy in Woodpecker. If you need to include a video, it has to be converted to GIF first.

Video - Can I add it to my campaign?

Attachments

Sometimes you set a campaign and Woodpecker shows it as “running”, but there seems to be something wrong.

Is my campaign actually running?

This tab informs you that we paused sending emails to some of your prospects.

What does the "To Check" tab mean?

Sometimes the campaign is running but you’re not sure if the emails are being sent because the stats haven't been updated.

How to check if my campaign is sending emails - sent stats

You've noticed your campaign is running but it hasn't sent any message? Check if your email account is properly connected to Woodpecker.

My campaign is running, but emails are not being sent

Sometimes you might experience a situation when the follow-ups are not being sent, even though you would expect them to.

My campaign stops sending emails for a few days, why?

Any missing snippet for a prospect will be visible in the “To Check” tab. A prospect is given the PAUSED status, which stops the sending.

How to fix the missing snippet issue?

Woodpecker campaigns are displayed as Completed if there are no more emails in the sending queue.

Campaign is marked as completed too early

Campaign errors are here to alarm you every time something’s not right with your email account and campaigns are not being sent.

Error while sending a campaign

Woodpecker couldn't authenticate your IMAP server, thus checking your incoming replies has been paused.

Campaign error: IMAP authentication failed

Campaign Errors

Woodpecker.co

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