Quickstart Vol. 2: How to use cold email stats

I. Campaigns list
​→ Management
​→ Quick stats
​
​II. Campaign overview: Stats
​→ Overview – general stats for the campaign
​→ By step – stats for individual emails

III. Campaign overview: Prospects
​IV. Campaign overview: “To Check”

Campaigns list is the default view you will see each time you log in. Here is where you can see all of your campaigns, together with their status. There are also some basic stats available for each campaign in the list.

A campaign's current status is represented by an icon on the left.

You can see any campaigns that you have running, any drafts of new campaigns, campaigns that were paused or stopped, as well as those that already finished sending which means that are completed.

When you open a campaign and edit it, it will be paused. You can resume, delete, preview, or temporarily save it as a draft by clicking the buttons in the upper-right corner, or at the bottom of the screen. You can also send a test email.

Running campaigns will always be displayed at the top.

User's initials/ created by – this tag tells you who created that campaign and when.

A/B – this tag is added to campaigns where you A/B tested your sending emails.

IF – this tag marks campaigns with the added condition.

TASK – this tag marks the campaign with the added task. Hover your mouse over the tag to see which kind of task is in this campaign.

LINKEDIN – this tag is added when there's a LinkedIn Automation task in the campaign flow.

WORKFLOW – this tag is added when a workflow is created in the campaign flow to move prospects between campaigns.

YOUR FOLDER'S NAME – the name of the folder to which the campaign was added.

CUSTOM EMAIL – folder for emails created using the New Email option in Woodpecker Inbox.

There are some basic figures here, too, summing up each of your campaigns: the number of total actions, prospects, emails delivered, opened, and responded to, as well as the positive interest level.

Total actions show how many actions have been performed in this campaign, such as sent emails, LinkedIn invites, messages, and tasks.

When you open a campaign, you'll see all the stats that Woodpecker collects for it, presented in:

In the overview, you'll see stats divided into two (or three if there are LinkedIn tasks included) sections: Campaign performance and Email performance. Each section has detailed information on each statistic.

In the Campaign performance first row section:

In the second row of this section, you'll find:

Under Email performance, you'll find:

In the LinkedIn section, you'll find:

Profile Visit, which is divided into three categories:

Aside from the overall stats, you can check the statistics for each step in the sequence and see how it performed. Here, you have access to the same stats described above, but with each set referring to the particular step in the sequence.

Email steps

Campaign with a condition

A/B Tests

With this view, you can:

Analyzing these elements can help you improve your outreach.

LinkedIn steps

To quickly access the content and settings of each email in the sequence (without editing the campaign), head to the By step tab and click on the step you want to see.

Email step

Conditional campaigns

In case you've added a condition to your campaign, you'll see 2 paths after it. Remember that if you add more conditions in the campaign, there will be more than 2 paths. Click on the conditions and on the steps after them in the campaign sequence to see their details.

When you click the second tab, “Prospects”, it will show you a list of contacted prospects (SENT), the ones who RESPONDED or BOUNCED or INVALID message, ordered from the most recent ones.

This view gives you information about:

You can click the arrow on the right of any entry to quickly view the reply and the entire email thread.

On the right side, there is the “Last Activity” window, which lists all events related to this prospect, such as when the email was sent, when the prospect opened it, and when they responded.

Simple Campaigns

Conditionals campaigns

Depending on the condition you set for a campaign, your prospect will be sent a follow-up either from Path YES or Path NO. Check "Last Activity" to see to which Path your prospect was assigned.

If you receive a negative reply, saying that the prospect is not interested in your offer, you can change the status for that email and prospect to “OPT-OUT.” This way, you can completely exclude any email address – even when you accidentally add it to a new campaign. Assign this status manually by clicking the dropdown and selecting it from the list. Remember that it can be changed back only manually.

Sometimes you will receive out-of-office or vacation responders in your campaigns. Woodpecker distinguishes autoresponders and marks any such emails accordingly, assigning the status AUTOREPLIED to the relevant prospect locally, that is, in the campaign. The follow-ups are then suspended. You are able to review all emails with this status in Woodpecker Inbox, and for a specific campaign, this is available in the prospects list right here: just click the “AUTOREPLIED” circle above. Go to the To-Check tab to review your prospect.

Whenever you want, you can select all prospects with a specific status (or use any of the other filters) and export this list to a CSV file. First, select them all by clicking the checkbox in the upper-left corner, and then “Select all prospects” right above. Next, click the “Actions” menu on the right side, select “Export as CSV”, and then save the file to your computer.

When you click the last tab, “To Check”, you will see a list of prospects that were not contacted yet, and sending for them was suspended. In this tab, you'll see 6 categories:

You will need to decide whether you want to continue sending emails to these prospects or keep them paused. Fill out the missing data, change the status, or set a new date for the follow-ups.

Check all the prospects and categories. If your prospect is in more than one campaign, you'll have to adjust their status in all of them. Remember to save your changes and click "Send", only then they will be added back to the sending queue.