The whole process consists of 3 parts:
1. Converting a video into GIF
2. Adding the GIF to an Image Hosting Service
3. Uploading the GIF's URL to email copy in Woodpecker.
Convert Video to GIF
Convert the video file to GIF using an online tool, for example, Ezgif.
Upload the file
Convert it
Save it on your computer
Upload GIF to Hosting Service
Once the video is converted to a GIF, upload it to the hosting service. Adding a GIF follows the same process as adding an image: upload the GIF to a hosting service and then copy the link. Here is our step-by-step instruction on how to do that.
As for the image hosting service, it's important to use one that works in emails for sure. We recommend Email Academy's hosting service (you need to sign up for free). If you want to use ImgBB, remember that you'll need a paid subscription for the service in order to use images in emails.
Go to an image hosting service that you're sure works for GIFs and emails.
Click the 'START UPLOADING' button
Choose the GIF from your computer
Upload the picture
Copy the link with .gif at the end (from HTML or BBCode)
Add GIF's URL to email copy in Woodpecker
The next step is to add the link to your email copy.
1. Click the Image button in the email editor.
2. Paste the GIF's URL link into the dialogue box. After pasting the link, click the ADD button.
However, we do not recommend adding a lot of videos, GIFs, or images to cold email copy. It can be risky for the domain – emails that contain videos/GIFs are often marked as spam, the domain reputation is getting worse and, in effect, the domain can be temporarily blocked by the email provider.
If you still want to include a video in your email, head over to our blog to read A Guide to Personalized Email Using Individual Videos and GIFs for better campaign results.