Billing metrics

IN THIS ARTICLE:

Limits tiers

Choosing subscription

Woodpecker Agency

FAQ

Woodpecker Billing operates on one primary value metric: the number of contacted prospects.

Contacted prospects

Those are prospects that are processed by the system in a single campaign. That means any prospect on which the action has been performed – whether it’s validating its email address, sending an email, or performing a LinkedIn action in the first campaign step, moving them to the right path in IF campaigns, or running a task. If the same prospect is added to two campaigns, our system will count it as two contacted prospects.

The limit for contacted prospects will be reset every month, right after the billing cycle renews, regardless of choosing a monthly or annual subscription.

Follow-up messages do not count toward this limit.

This metric is counted per whole account. For users with the Agency panel add-on, the limit is counted for all Active Clients and Inactive Clients. For Inactive clients, you will receive a notification that stored prospects will be deleted 6 months after the Client is deactivated.

For a brief summary of what is included in the product and what is additional, see the table below:

The lowest plan costs $35 and allows up to 500 contacted prospects.

You can choose from three different plans: Starter, Growth, and Scale. Each of these plans has respective tiers, which will help you set up your desired plan for contacting prospects.

For more information on prices and plans, head to the Pricing tab on our website, where you can check your desired setting.

As for the price with the Agency add-on, keep in mind that there will be an additional cost included for each active Client - you will see this in the Subscription summary.

If you do not use up your limit of contacted prospects by the end of the billing period, the number of uncontacted prospects does not carry over to the next month.

Let’s look at the process of choosing a specific subscription regarding your business needs. This consists of different limit tiers and choosing between monthly or annual payments. The annual plan offers a 33% discount for the whole billing period.

After you upgrade from the trial to the full subscription, you’ll be presented with the price of your chosen Woodpecker product, along with its built-in add-ons.

After choosing the desired limit tier and adding billing data, confirm your choice by clicking on the “Confirm payment” button.

Your billing summary will be visible in the Settings → Billing → Subscription tab.

The current subscription plan can be changed by clicking on the “Change” link in the Billing information. This will allow you to change between monthly and annual subscriptions, as well as changing tiers and active add-ons.

In the Billing → Subscription tab, information about contacted prospects will be visible, along with the number of Active clients in your Agency. Under the “Add-ons” section, you’ll see every add-on active in the account, e.g., API & Integrations and White Label, with their price accordingly. Subtotal and tax are calculated at the bottom of the subscription summary.

If you want to change the pricing plan, you can do that directly from this tab by clicking on the “Change” link.

The White Label add-on for the Agency costs $5 per month, per client. For example, if you have 5 Active clients, the price you see will be calculated for all of them ($5 x 5 Active clients = $25) and added to the price in the Active clients (X) section. The base price for one Agency Client is $27.

In the Agency Panel → Client Panel tab, under the Active tab, there are two columns informing about the number of contacted and stored prospects for each client.

Q.: What if during the billing cycle, I want to move to a higher tier? How much will I pay then?

If you've used your contacted prospects limit in the current billing cycle and want to contact more prospects, you can move up to the new tier anytime. In that case, the amount you will then pay will be the difference between the tier you are switching to and the tier you had, no matter how many days remain until the billing date. For example, moving from a $67 to a $99 plan will result in paying $32 (plus taxes).

Q.: I have an annual plan. What if I want to change tiers during the billing period?

Since the tiers are counted in monthly rather than annual cycles, changing a tier to a higher one will immediately change the annual payment. Read about changing the limits here »

Q.: Do follow-ups count toward the contacted prospects limit?

No, follow-ups do not count towards this limit, just as they do not count towards the Daily Limit in Woodpecker.

Q.: What happens if I reach the contacted prospects limit earlier than my next billing date?

No new prospects will be contacted in the campaign until the limit resets (or you upgrade to a higher tier). It doesn't mean the campaign will get paused or stopped – if you have any follow-ups planned in the sequence, they will still be sent out, as they don't count toward this limit.

Q.: Can I downgrade my subscription plan?

Yes, you can do it anytime. The new, lower plan will not be active until the new billing period.

Q.: What happens if I remove a Client from my Agency panel?

If you decide to remove the Client during your billing cycle, you will be given prorated credits, which will be visible in your subscription summary (Billing -> Subscription tab).