How to set up a LinkedIn automation campaign?

Woodpecker automates tedious work for sales teams and helps them quickly get in touch with leads on LinkedIn. This guide will show you how to set up a LinkedIn automation campaign on Woodpecker.

Before you start setting up the campaign, you’ll have to check if you have everything for it to work correctly.

The four most important aspects for an automated campaign to fully work are:

Once all of those things are set up for your account, head to the “Campaigns” tab to start creating one.

In the first path of the campaign, choose the type of step, and in this case, it would be LinkedIn → Automation task.

Select the type of action that you want to be performed: visit profile, send a connection request, or send a direct message.

For connection requests and direct messages (both on LinkedIn), you can write your message in the campaign editor, keeping in mind the character limits for these types of messages. Also, keep this in mind when adding snippets to messages.

You can try out different versions of messages for sending out connection requests and direct messages, by using A/B testing. After you choose one of those two actions, just click on the “+” icon to add another version. You can have up to 5 of them within one LinkedIn action.

The next thing to be done is to choose the account from which the action should be performed. Click on the “Choose account” option on the right side of the window, and select your connected account.

No matter which action is chosen, it is possible to select a different account from which it has to be performed for each step. Of course, this is allowed if you have a few LinkedIn accounts in the active slots.

You can set up your campaign with LinkedIn automation tasks only, or choose other types of steps, such as email, manual task, a call, or an SMS.

Don’t forget to specify the waiting time between each step of the campaign.

You can set a condition based on the task of sending a connection request on LinkedIn. If your prospect accepted an invite, you can, for example, go ahead with sending a direct LinkedIn message via the LinkedIn Automation task. Otherwise, you can choose another way to communicate with the prospect, such as by sending an email in the second path of a campaign.

If the whole flow is already planned, go to the campaign summary and start the campaign by clicking on the “Run” button.

In case you want to see how the flow looks before starting it, click on the “Preview” button in the Summary section of creating the campaign.

In the Preview, you have the ability to customize the first step of your campaign, just by clicking on the “customize” link above the message window.

And that’s it! With the tasks arranged in a campaign, you’ll just have to monitor them in the main campaign statistics.