# Woodpecker Pricing

Last updated: 2026-07-09
Canonical source: https://woodpecker.co/pricing.md
Human pricing page: https://woodpecker.co/pricing/
Owner: Woodpecker.co S.A.
Currency: USD (11 more supported — see "Currencies")
Contact: https://woodpecker.co/contact/ · Sales call: https://calendly.com/woodpecker/meeting
Prices exclude VAT.

## Summary

Woodpecker is a cold email and LinkedIn outreach platform for businesses that do outbound. Pricing is **usage-based on a single primary meter — "Contacted prospects" per month** — sold as a subscription tier. You pick a monthly contacted-prospects volume; the base price scales with that volume, and several inclusions (sending volume, warm-ups, Lead Finder credits) scale automatically with the tier. Add-ons (LinkedIn, extra inboxes, domains, integrations, agency panel, more Lead Finder credits) are billed on top. Billing is monthly or annual (annual saves up to 33%). Every plan includes a 14-day free trial, unlimited email accounts, unlimited team members, free warm-up, and free catch-all email verification.

## Plans

One product, priced by monthly **Contacted prospects** volume. All prices below are **USD**; the same nominal price applies in EUR, GBP and CHF, while AUD/BRL/CAD/DKK/INR/NOK/PLN/SEK have their own set prices (not live FX). "Annual" is the total billed once per year; the monthly toggle bills 12× the "Monthly" figure.

| Contacted prospects / mo | Monthly (USD) | Annual (USD / yr) | Effective $/100 (monthly) | Emails / mo | Free warm-ups | Free Lead Finder credits |
| --- | ---: | ---: | ---: | ---: | ---: | ---: |
| 500 | $35 | $280 | $7.00 | 8,000 | 2 | 100 |
| 2,000 | $67 | $536 | $3.35 | 32,000 | 6 | 200 |
| 4,000 | $99 | $792 | $2.48 | 64,000 | 10 | 250 |
| 8,000 | $159 | $1,272 | $1.99 | 128,000 | 16 | 300 |
| 10,000 | $188 | $1,504 | $1.88 | 160,000 | 20 | 350 |
| 15,000 | $262 | $2,096 | $1.75 | 240,000 | 30 | 450 |
| 20,000 | $329 | $2,632 | $1.65 | 320,000 | 40 | 550 |
| 25,000 | $395 | $3,160 | $1.58 | 400,000 | 50 | 650 |
| 30,000 | $459 | $3,672 | $1.53 | 480,000 | 60 | 750 |
| 40,000 | $587 | $4,696 | $1.47 | 640,000 | 75 | 900 |
| 60,000 | $876 | $7,008 | $1.46 | 960,000 | 96 | 1,200 |
| 80,000 | $1,144 | $9,152 | $1.43 | 1,280,000 | 115 | 1,450 |
| 100,000 | $1,354 | $10,832 | $1.35 | 1,600,000 | 135 | 1,700 |
| 120,000 | $1,573 | $12,584 | $1.31 | 1,920,000 | 155 | 1,950 |
| 150,000 | $1,895 | $15,160 | $1.26 | 2,400,000 | 185 | 2,200 |
| 200,000 | $2,433 | $19,464 | $1.22 | 3,200,000 | 230 | 2,450 |
| 250,000 | $2,932 | $23,456 | $1.17 | 4,000,000 | 270 | 2,700 |
| 300,000 | $3,383 | $27,064 | $1.13 | 4,800,000 | 310 | 2,950 |
| 400,000 | $4,334 | $34,672 | $1.08 | 6,400,000 | 380 | 3,350 |
| 600,000 | $6,374 | $50,992 | $1.06 | 9,600,000 | 520 | 3,950 |
| 800,000 | $8,353 | $66,824 | $1.04 | 12,800,000 | 660 | 4,500 |
| 1,000,000 | $10,312 | $82,496 | $1.03 | 16,000,000 | 800 | 5,000 |
| Unlimited | $9,999 | $79,992 | — | Unlimited | Unlimited | Unlimited |

Notes:

- The effective per-100 rate falls from **$7.00/100** at the entry tier toward **~$1.03/100** at 1,000,000 as volume grows (volume discount). Annual billing lowers the effective rate further (e.g. the 500 tier is $280/yr ≈ $4.67/100/mo).
- The "Unlimited" plan is a flat high-volume plan ($9,999/mo or $79,992/yr) with unlimited sending, storage and warm-ups; the Bouncer verification and Lead Finder add-ons are disabled on it.
- Best-fit guidance: entry tiers (500–4,000) suit solo operators and small sales teams; mid tiers (8,000–60,000) suit scaling outbound teams; high tiers and Unlimited suit lead-gen agencies and high-volume senders (see the Agency Panel add-on).

## Free Inclusions (scale automatically with the plan)

- **Emails per month = Contacted prospects × 16** (a campaign can have up to 12 steps; this is the monthly send allowance).
- **Free warm-ups**: per-tier allotment (2 at the 500 tier up to 800 at 1,000,000) — see the Plans table.
- **Free Lead Finder credits**: per-tier allotment (100 at the 500 tier up to 5,000 at 1,000,000) — see the Plans table. Values between listed tiers use the nearest lower tier.
- **Catch-all email verification (Bouncer)**: unlimited, free on every plan.
- **Unlimited team members**: free (otherwise a ~$20/mo value).
- **Unlimited email accounts / inboxes**: free.

Also included on all plans at no extra cost: inbox rotation, adaptive sending, centralized inbox, deliverability monitor, domain audit (SPF/DKIM), condition-based campaigns, A/B tests, spintax and snippet personalization, AI email writer, and send-in-prospect-timezone.

## Add-ons (billed on top, USD)

| Add-on | Price (USD) | Unit | Selectable range |
| --- | ---: | --- | --- |
| LinkedIn outreach automation | $29 / mo | per connected LinkedIn account | 0–20 |
| Additional warm-ups | $5 / mo | per email account | 0–20 |
| Email addresses (Google or Microsoft) | $6 / mo | per email address | 0–200 |
| Email addresses (Maildoso or Mailforge) | $4 / mo | per email address | 0–200 |
| New domains | ~$1 / mo | per domain, billed annually | 0–50 |
| Transfer / connect your domain | $1 / mo | per domain, billed annually | 0–50 |
| Dedicated servers (Infraforge) | $59 / mo | per server | 0–20 |
| Integrations, API, webhooks, MCP Server, CLI | $20 / mo | flat (all integrations) | on/off |
| Agency Panel — active clients | $27 / mo | per active client | 0–10 |
| Agency Panel — White Label | $5 / mo | per active client | on/off |
| Additional Lead Finder credits | from $10 | per credit pack (see below) | dropdown |

"New domains" is shown with a "~" because the real registration cost varies by domain.

### Additional Lead Finder credit packs (USD, ~$0.02 / credit)

| Credits | Price (USD) | Volume bonus credits |
| ---: | ---: | --- |
| 500 | $10 | — |
| 1,400 | $28 | — |
| 2,100 | $42 | — |
| 4,200 | $84 | +5% |
| 5,600 | $112 | +5% |
| 8,400 | $168 | +8% |
| 14,000 | $280 | +8% |
| 21,000 | $420 | +10% |
| 28,000 | $560 | +10% |
| 35,000 | $700 | +12% |
| 42,000 | $840 | +12% |
| 70,000 | $1,400 | +12% |

Lead Finder credit consumption: previewing 10 companies = 6 credits (database request = 5, finding one company = 0.1); viewing a lead = 1; finding an email = 1.5; enriching data = 1.5; email validation = 0.25.

## Usage Rules

- **Primary meter — Contacted prospects:** every person you contact in a given month, counted once per campaign. The same prospect used in two different campaigns counts as 2 contacted; the same prospect contacted several times within one campaign counts as 1. Adding the same prospect to 5 campaigns counts as 5 contacted.
- **Exceeding Contacted prospects:** campaigns stop sending to *new* prospects. Resume by upgrading the tier or waiting for the monthly renewal on your billing date. Plans do **not** auto-upgrade.
- **Emails/month** allowance = contacted × 16, refreshed on the billing cycle.
- **Annual vs monthly:** annual billing saves up to 33% versus paying monthly (the yearly total is roughly 8× the monthly price). The per-100 "Save %" shown on the page is a volume discount relative to the entry tier and grows with volume.
- **Currency** is auto-selected by location and can be changed manually; each currency has its own set prices (not live FX conversion).

## Limits

- Email accounts / inboxes: unlimited (free).
- Team members / seats: unlimited (free).
- Sending volume: contacted × 16 emails per month.
- Lead Finder credits: per-tier free allotment, extendable via credit packs.
- LinkedIn accounts, extra warm-ups, extra inboxes, domains, dedicated servers, agency clients: capped by the add-on selectable ranges above.

## Terms

- **Free trial:** 14 days or 100 sent emails, whichever comes first. All features included. No credit card required. The trial starts when you create an account and can be extended via in-app chat; you keep account access after it ends.
- **Renewal / cancellation:** subscriptions renew on the billing date (monthly or annual). Plans are not auto-upgraded when limits are reached. Cancellation and refund terms are governed by the Terms of Service: https://woodpecker.co/terms-of-service/
- **Taxes:** all prices exclude VAT; tax is applied per jurisdiction at checkout.
- **Payment:** card via self-serve checkout at signup. For invoicing or other arrangements (typically higher-volume or agency accounts), contact sales.
- **Contract:** self-serve, no long-term contract required; annual plans are prepaid for the year.

## Procurement & Compliance

- GDPR compliant and CCPA compliant.
- ISO-certified storage; CASA Tier 2 certified; Google-compliant partner (OAuth 2).
- Two-factor authentication (2FA) available.
- Data protection / DPA resources: https://woodpecker.co/help-center/en/collections/2936837-legal-and-data-protection
- Security & compliance overview: https://woodpecker.co/gdpr-compliance/
- Service status: https://status.woodpecker.co/
- Agency Panel offers 99.9% uptime, centralized billing, per-client separation, and view-only client access.

## Examples

- **Solo / entry (monthly):** 500 contacted prospects = **$35/mo** ($280/yr). Includes 8,000 emails/mo, 2 warm-ups, 100 Lead Finder credits, unlimited inboxes and seats.
- **Scaling team (monthly):** 20,000 contacted prospects ($329) + LinkedIn on 3 accounts (3 × $29 = $87) + Integrations/API ($20) = **$436/mo** (excl. VAT).
- **Agency (monthly):** 100,000 contacted prospects ($1,354) + Agency Panel for 5 active clients (5 × $27 = $135) + White Label (5 × $5 = $25) = **$1,514/mo** (excl. VAT).

## Change Policy

Prices are maintained in the Woodpecker app and can change. This file is updated when public pricing changes. Legacy/grandfathered contacted-prospect tiers may exist for some existing customers and are not offered to new customers. Figures here are USD as of the "Last updated" date; other currencies and exact annual figures are shown live on the pricing page and at signup.

## Action Path

- Start a 14-day free trial (no card): https://woodpecker.co/signup/
- Book a call / talk to sales: https://calendly.com/woodpecker/meeting
- Watch a demo: https://woodpecker.co/demo/
- Help Center: https://woodpecker.co/help-center/en/
- Contact: https://woodpecker.co/contact/

## Currencies

Supported (prices set per currency, VAT excluded): USD ($), EUR (€), GBP (£), CHF, AUD (A$), BRL (R$), CAD (C$), DKK (kr), INR (₹), NOK (kr), PLN (zł), SEK (kr). The selector defaults to your detected region and can be changed manually.

## Related Files

- https://woodpecker.co/pricing.txt — plain-text version of this file
- https://woodpecker.co/llms.txt — site guide for AI agents
- https://woodpecker.co/pricing/ — interactive pricing calculator (human)
- https://developers.woodpecker.co/docs.md — API, webhooks, MCP Server, CLI