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Woodpecker Warm-up & Recovery – how does it work?
Warming up an email or a domain by yourself can be pretty time-consuming, especially with the preparation of emails content and then sending your emails manually. With Woodpecker’s feature, the whole process can be automated.
Our Warm-up & Recovery panel is free for users with an active subscription, as you can see under the Marketplace tab.
To begin the process, go to your Account Settings. Then, there are two ways from where you can start: Accounts tab and Warm-up tab.
In the former, the first thing you see are added email accounts where next to the Settings icon, you’ll see the Warm-up icon.
Choose the email account and click on a Warm-up icon.
You can warm up the account connected to the slot or add a completely different address during the warm-up activation.
Next, select which warm-up mode is the right one for the chosen email account. You can select one of the three available: Email, Domain, and Recovery.
If you hover on the question mark, a short description of each mode will pop up.
When everything is selected, click on the ADD WARM UP button.
Woodpecker Warm-up & Recovery sends and replies to messages using our ready-to-use scenarios, so you don’t have to worry about making your own email copy.
When the warm-up process is completed, you will receive a notification under the bell icon, next to your account name.
Each mode works in a different way:
1.1. Domain warm-up
If you are using a new domain, keep in mind that its reputation is neutral at the start, so to take full advantage of Woodpecker’s campaigns, you need to warm it up.
The process starts with sending a small volume of emails per day, and as the warm-up progresses, it will slowly increase the number of emails to be sent. The whole procedure can take up to 3 months.
It is worth noting that after creating a new domain, you shouldn’t start the warm-up process straight after, as the domain has to exist without using it for the first few days. This will help you achieve the best warm-up results, as this operation needs both time and patience.
After the Domain warm-up is done, there’s no need to activate the Email one, as the email address has already been warmed up in Domain mode.
1.2. Email account warm-up
This process is similar to domain warm-up, but it takes less time – up to a month. It starts with a very small volume of emails per day, and then the number of emails slowly increases.
Whenever you see issues with deliverability, you should check whether it’s related to your domain reputation. If that is the case, Recovery mode should be your choice for regaining its good reputation. There is no exact time it takes to recover, so you should just observe the progress bar or estimated end date in the Warm-up tab.
Recovery mode can be also used as a backup for keeping a good reputation of your email or domain. The process can help you to have a greater rotation of the content that goes out of a given email account.
Whatever mode you choose, it is best to not send any emails from campaigns during the process of warm-up. The Recovery mode can be an exception to this, although if your deliverability is low, consider stopping your campaign.
However, if your sending volume is around 100 emails/day, using the Recovery mode while running a campaign shouldn’t be an obstacle. In case you’re sending many emails daily, let’s say more than 300, we recommend keeping a lower volume and decreasing your sending by about 50-60%. This is related to the limits of your Email Service Provider, as it counts all messages sent from an email account. Messages sent during the warm-up process won’t be deducted from sending limits in Woodpecker.
Pausing the warm-up process
You can pause your warm-up mode anytime you want, as well as unpause it later. If you unpause the process after 30 days or more, the warm-up scenario will be sent from the beginning – there’s no going back to the place where the warm-up has been stopped.
Warm-up tab overview
Under this tab, you can see which email accounts are being warmed up, their Status, Mode, Warm up Progress, and Estimated end.
STATUS tells you if the warm-up is Running, Blocked, or Completed.
MODE is the one you chose at the beginning, so Email, Domain, and Recovery.
WARM UP PROGRESS is the graphic form of showing how the process is going. The green bar means it’s active, the black bar tells you the warm-up is blocked, and the grey one means it’s completed.
ESTIMATED END is the date when the process will end.
If the STATUS has changed to Blocked, there might be an issue with the email account. You will be notified about it after hovering over the “Run” icon.
What are the scenarios?
Scenarios are our custom-made messages used to warm up or recover an email/a domain. There are several scenarios for each mode, all randomly selected. The content of those messages is neutral, as it should be in every process of that kind.
What does it mean for sending limits?
You can be sure that messages sent in the warm-up or recovery process are not counted within the Daily Limit or sending limits of an email account in Woodpecker. However, what you should take into account are your Email Service Provider limits, as our App has no control over this.
Why is warm-up important?
The process of warming up your account and the domain is crucial for your reputation as a sender, which translates into your messages going to the main inbox instead of spam or being bounced. Gaining and then keeping it up will result in better deliverability of your campaigns. To learn more, you can read our articles where we covered the topic of warming up your domain and email account »
Warm-up emails in your inbox
After adding your email address to the Warm-up & Recovery feature, we start sending emails with neutral content to your inbox. In order to affect your deliverability in the eyes of your provider, they must land there and it is completely normal you can see them. They won’t be visible in the Woodpecker Inbox though.
The emails will contain some short recipes or interesting facts, along with an individual number at the end. An example of such a message can be seen in the screenshot below.
It is important to not mark it as SPAM and keep the email in your inbox for a few days (a week should be enough), so the warm-up or recovery process can proceed without delay.
If you want to separate these messages a bit from the rest in your inbox, you can filter them out by their content, with phrases such as “warmed up,” “warm up,” or “warm-up.”
Has your warm-up or recovery process stopped? Read our help article to learn how you can solve this »
Q.: Is this feature available separately from the App?
Warm-up & Recovery is available only to users with an active subscription or on a trial and it’s a part of our product.
Q.: What is the difference between the DOMAIN and EMAIL modes?
The main difference is that the Domain Warm-up takes up to 3 months, while the Email one lasts about one month.
Q.: Can I see the content of the whole scenario?
Unfortunately, we don’t share the content of those messages, but you can be sure it’s safe for gaining a good reputation for the domain.
Q.: How many times can I run the warm-up process for one email account/domain?
You can activate the warm-up procedure an unlimited number of times for each email account/domain. The process can run in the background while your campaign is active.
Q.: What if emails sent during the warm-up will land in the Spam folder?
As our system keeps track of this situation, it will make sure to move these emails from the Spam folder to the main inbox. You don’t have to worry about that.