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At the very beginning, it’s good to introduce the idea behind triggers and actions in Zapier.
In the real world trigger is a part of a gun that once pulled causes the gun to shoot. Every time you pull a trigger you can fire one shot.
Now, going back to the cyber world, we can think about triggers in a really similar way. You can set some triggers that once fulfilled in Woodpecker, Zapier will “pull” to release a reaction.
For example, if a prospect who receives an email message sent from Woodpecker will open the email, the trigger will release a Zapier reaction.
Action stands for an action that Zapier will take after a certain trigger is pulled. For example, after an email message is opened, Zapier will create new Google Contact.
So the Trigger-Action mechanism is the main mechanism that runs Zapier’s Zaps. To simplify the whole idea we can picture it as: IF something happens in one system, something else happens in the other.
Keeping this and the fact that currently there are 2000+ applications integrated with Zapier in mind, you can do really great things within this automation.
Available triggers and actions
1. Prospect Replied
Triggers when a prospect replies to your email or is manually marked as REPLIED in Woodpecker.co.
2. Prospect Interested
Triggers when you mark a prospect who replied to your message as INTERESTED in Woodpecker. You can set Interest Level when prospect replies to an email send by Woodpecker.co.
3. Link Clicked
Triggers when a prospect clicks on a link in your email. Works when click tracking is set on.
4. Email Opened
Triggers when a prospect opens your email.
5. Prospect Bounced
Triggers when a prospect’s email address bounces your message and the prospect’s status gets changed to BOUNCED in Woodpecker.
6. Prospect Invalid
Triggers when a prospect’s email address does not exist and the prospect’s status gets changed to INVALID in Woodpecker.
7. Prospect Maybe Later
Triggers when you mark a prospect who replied to your message as MAYBE LATER.
8. Prospect Not Interested
Triggers when you mark a prospect who replied to your message as NOT INTERESTED.
9. Prospect Autoreplied
Triggers when you get an autoresponder from a prospect or when you manually mark a prospect as AUTOREPLIED.
10. Follow-up After Autoreply
Triggers when you set the date for resuming follow-ups after you got an autoreply from a prospect.
1. Stop Follow-ups
Stops follow-ups planned to be sent to a prospect and mark the prospect as BLACKLISTED.
2. Create/Update Prospect In Campaign
Adds/updates a prospect in a chosen Woodpecker campaign.
3. Create/Update Prospect
Creates or updates prospect in Woodpecker’s prospects database