How to set up the delay between follow-ups?

For each of the follow-ups, set the number of hours or days to wait before sending. This relates to the time the previous email was sent.

Setting up the delay for your follow-ups

1. After adding a new email, click the clock icon to open follow-up settings.

Follow-up time set to 3 days

2. Decide on how many hours or days after the previous email Woodpecker should wait before sending a follow-up. By default, Woodpecker always adds 3 more days (after the first Step) unless a prospect replies. For the next steps, the number of days is successively 6, 12, and 18 until the last Step (the 12th).

Once again, remember you can always change the number of days/hours to suit your needs.

Setting a date for follow-up

Your follow-ups will be sent according to your settings unless your prospect replies to your campaign or opts out.

Sending during weekends

The timing of sending follow-ups depends on the settings of the delay itself as well as the days available in the sending windows.

When you set the delay to 3 days, Woodpecker first checks if 3 x 24 hours have passed since the dispatch of the previous email. After that, the system checks whether sending on a given day and time is allowed.

For example, with the settings as in the picture below – sending allowed on all days of the week – if the first email goes out on Thursday, the next email can be sent on Sunday.

set-up-delay-follow-up image

However, if the settings look as shown below (weekend excluded), and the first email will also be sent on Thursday, the follow-up can be sent on Monday at the earliest.

set-up-delay-follow-up image

Learn what’s the difference between sending follow-ups in the same thread and as a separate messages »