How it works
Deliverability tab can be found on your Woodpecker App’s top banner, right next to the Inbox. Simply click on it and then choose the ‘Monitor’ tab to see the data about the performance of your campaigns over time.
Here you can choose an email account (or you can select data for all of them), for which you want to see statistics. You’ll be able to review data for email accounts removed from Woodpecker as well.
Here you can choose a certain campaign (or you can select to see data for all your campaigns) for which you want to review data. You’ll be able to review data for deleted campaigns as well.
Here you can choose the timezone in which Woodpecker will present your data. By default, it will be set to your timezone set in My Profile.
Here you can set the period for which you want to review your campaign’s data. You can choose between Last week, Last month or Last year or choose your custom range. Data is available starting from January 1st, 2021.
How to read statistics
You can review 6 types of stats in the Deliverability tab: Emails Sent, Delivered Emails, Views, Replies, Bounces, and Interest Level.
Emails Sent – how many emails were sent in the chosen date range from a chosen account.
Delivered Emails – how many emails from the sent ones got delivered to your prospects’ mailboxes.
Views – how many times have your sent messages been viewed.
Replies – how many responses you’ve received to your sent emails.
Bounces – how many bounces you’ve received.
Interest Level – how many of your prospects were marked as Interested, Maybe, and Not Interested. Keep in mind that we’ll only count those massages marked by our AI-Interest Level.
Arrow next to your stats will show you their tendency in comparison with the last same period.
How to read graph
Below the statistics, you can find their visual representation in the form of a graph.
The graph represents the statistics that you can see above it (Emails Sent, Delivered Emails, etc.). Below the chart, you can choose which data you want to visualize.
In the top left corner of your graph, you can choose how you want to visualize your data. Choose between:
Single values – graph will show you stats values per specific period of time.
Cumulative – graph will represent the sum of certain stats till the point in a period.
You can hover on dots on your graph to review the data for the specific part of it.
You can export the data about the performance of your campaigns through time using the button in the top right corner of the Deliverability monitor.
By choosing CSV, you’ll get the file with the columns and numbers visible in Woodpecker.
If you’d like to export the graph, you can do so by choosing the PDF option. Your generated file will contain information about statistics and two graphs: data visualized in single values and in cumulative.
Here you can see the summary of your Warm-up & Recovery phases, divided into individual modes.
If you have an account under Woodpecker Agency, the Deliverability tab is also available for all Agency users.
The page will display a list of all clients that had any activity during the period chosen at the top of the page. By activity, we understand that some emails were sent, bounced, opened, or replied to. The default criteria are set to show statistics from the period of last month, so you may not see everything.
You can choose the timezone and period for your deliverability stats. For the latter, the available options are All time, Last week, Last month, Last year, and Custom data range. Just like in the individual account, the data is available starting from January 1st, 2021.
After choosing your desired criteria, search for a client for which you want to see results, or simply your own. Stats visible next to the company name match those in the main Deliverability tab, minus Interest Level.
To check the client performance from the Agency panel level, click on the arrow on the right and a graph with statistics over time will appear. For more detailed information, you have to log in to the Client.
Keep in mind that you can log in if you have permission from an admin of your account. When you try entering a client that you don’t have access to, relevant information will pop up.
After successful login, you will be transferred to the main Deliverability tab, for which the details are described in the first part of this article.
Q.: Can I export the graph?
Yes, you certainly can! Simply click on the “Export” button and select the PDF option.
Q.: Why am I seeing gaps in dates under my graph?
We’ll not show you a date on which none of the actions that are being counted in Deliverability stats took place (for example, no emails were sent).
Q.: Can I see data older than from January 1st, 2021?
No, we only have data from 2021-01-01 available to review in the Deliverability tab.