{"id":993,"date":"2015-10-01T11:59:06","date_gmt":"2015-10-01T09:59:06","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=993"},"modified":"2025-01-21T10:28:19","modified_gmt":"2025-01-21T09:28:19","slug":"fonts-pics-links-in-cold-email","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/","title":{"rendered":"Fonts, Pics &#038; Links in Cold Email \u2013 Should We Ever Use Them?"},"content":{"rendered":"<p>Have you ever had an idea to use some special fonts, bold, or underline in your cold email? Have you ever tried including links or pics? Have you been tempted to add attachments to your messages? Here\u2019s about the graphic form of cold emails that work (or don\u2019t work) and the reasons when and why they work (if they do).<\/p>\n<p>If you answered positively to the three questions I posed in the intro, please\u00a0switch the perspective from the sender to the prospect for a couple seconds and think about that:<\/p>\n<ul>\n<li>How many times have you actually read, and I mean from start to finish, a <a href=\"https:\/\/woodpecker.co\/blog\/how-to-write-a-cold-email-that-actually-works-six-step-tutorial\/\">cold email<\/a> that included non-standard fonts, colored, bolded, or underlined pieces of text?<\/li>\n<li>How many times have you opened links in cold email?<\/li>\n<li>How many times have you downloaded an attachment from a person you don\u2019t know at all?<\/li>\n<\/ul>\n<h2>Why do we feel tempted to use those things in our cold email?<\/h2>\n<p>I think there are several reasons for\u00a0that, like:<\/p>\n<ul>\n<li>we may think that bolding pieces of text within our email will make our prospect read those pieces;<\/li>\n<li>we may suppose that a link to a video presenting how our app works will help our prospect decide if our product is a fit or not;<\/li>\n<li>we may assume that because the email is so short, an attachment with some educational materials will make our prospects more interested in the details of our offer.<\/li>\n<\/ul>\n<h2>Why should we learn to control the temptation?<\/h2>\n<p>I\u2019m going to use some examples with fonts, to show you most vividly what I\u2019m afraid of. These are the emails I actually got on my mailbox. Please don\u2019t pay too much attention to the copy of the emails below, because it doesn\u2019t make things better. Actually, in most of the cases, it makes things worse.<\/p>\n<p>Here we go. And mind you: the three examples below are\u00a0NOT what we&#8217;re supposed to do. (Note: The\u00a0chequered fields have been pasted by me on the personal data in those cold emails.)<\/p>\n<p>Pay attention to the variety of font&#8217;s types and sizes in this one:<\/p>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/wp-content\/uploads\/2015\/09\/fonts-colours-1.png\"><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-994 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/09\/fonts-colours-1.png\" alt=\"fonts-colours-1\" width=\"696\" height=\"411\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/09\/fonts-colours-1.png 696w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/09\/fonts-colours-1-300x177.png 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&#8230; here&#8217;s another one, this time not only colours but also the underline:<\/p>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/wp-content\/uploads\/2015\/09\/fonts-colours-2.png\"><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-995 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/09\/fonts-colours-2.png\" alt=\"fonts-colours-2\" width=\"595\" height=\"440\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/09\/fonts-colours-2.png 595w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/09\/fonts-colours-2-300x222.png 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&#8230; and here goes my favourite one:<\/p>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/wp-content\/uploads\/2015\/09\/fonts-colours-3.png\"><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-996 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/09\/fonts-colours-3.png\" alt=\"fonts-colours-3\" width=\"612\" height=\"328\" srcset=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/09\/fonts-colours-3.png 612w, https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/09\/fonts-colours-3-300x161.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/p>\n<p>So, the questions I ask to myself when I get emails like that are:<\/p>\n<p><em>Did those people actually know what they were sending out? Did they do that on purpose?<\/em><\/p>\n<p>I know those are kind of extreme examples, and you didn\u2019t think about using all the colors of the rainbow\u00a0in your emails, or 4 different fonts, for that matter. But I think all of us thought about a little bold here and there, or a graphically separated link to our website.<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-803433087\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-803433087\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n<h2>So where\u2019s the line between \u201ctoo much\u201d and \u201cjust right\u201d?<\/h2>\n<p>Well, my suggestion about the form of B2B cold emails would be to make them as plain and simple as possible.<\/p>\n<p>When our prospect opens the email, it should feel like an ordinary, personal 1-to-1 message. It shouldn\u2019t feel like a leaflet, or like a newsletter, or even like an offer (although, what we usually send to our prospects usually includes some kind of an offer).<\/p>\n<p>The copy should be short enough, so that the addressee can read the whole email within about 10 seconds. If we feel like we need to bold something to make sure our prospect will notice the piece of information \u2013 that\u2019s a sign we should significantly shorten our copy. If the email is personalized, intriguing, concise, and relevant \u2013 our prospects won\u2019t mind reading all of it.<\/p>\n<h3>And if we decide to add some graphic elements, links or attachments&#8230;<\/h3>\n<p>we should be able to clearly define the reason why we put them in there. If we plan to add a link to our website, it\u2019s probably better to put it in our <a title=\"A Little Big Thing \u2013 What Do I Put in My Email Signature?\" href=\"https:\/\/woodpecker.co\/blog\/cold-email\/a-little-big-thing-what-do-i-put-in-my-email-signature\/\">signature<\/a>. If the prospect will be interested in more details they will find the link there, or they will ask us to send them more details (which is a great conversation starter).<\/p>\n<p>If you plan to add the link to a <a title=\"Woodpecker Alive \u2013 How We Put Together Our Animated Landing Page\" href=\"https:\/\/woodpecker.co\/blog\/news\/animated-landing-page\/\">landing page<\/a> with subscription form for a free trial or demo, first read the previous article on this blog:<\/p>\n<h4><a title=\"Self-Service in Cold Email \u2014 What Shouldn\u2019t We Expect from Our Addressees?\" href=\"https:\/\/woodpecker.co\/blog\/cold-email\/self-service-cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">Self-Service in Cold Email &gt;&gt;<\/a><\/h4>\n<h2>When to use a link and how?<\/h2>\n<p>Don&#8217;t get me wrong, it\u2019s not that links never work. The key is to make the link really valuable to the prospect (and no, the link to our website is not that valuable as we may suppose).<\/p>\n<p>When I planned on writing this post, I immediately thought about an example of a cold email included links within the body of the email and it actually brought great results to its author. <a title=\"Bryan Harris on Twitter\" href=\"https:\/\/twitter.com\/Harris_Bryan\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Bryan Harris<\/strong><\/a> in one of his great articles shows step-by-step how to get a $3,000 monthly contract with cold email.<\/p>\n<p>I\u2019m going to embed the screen of the very email here, but make sure you <a title=\"How to get a $3,000 monthly contract (with exact scripts)\" href=\"http:\/\/blog.videofruit.com\/3kpermonth\/\" target=\"_blank\" rel=\"noopener noreferrer\">read the whole article<\/a> because there\u2019s plenty of useful advice and practical tips in there.<\/p>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/wp-content\/uploads\/2015\/10\/Bryan_Harris_cold_email.png\"><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1008 size-full\" src=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/10\/Bryan_Harris_cold_email-e1443700365773.png\" alt=\"Bryan_Harris_cold_email\" width=\"698\" height=\"201\" \/><\/a><\/p>\n<p>As you can see, Bryan used as many as three links in his email. But each of those links plays a crucial role in the message:<\/p>\n<ol>\n<li>The first one is to prove that he actually works with\u00a0KissMetrics, and is not just telling he does.<\/li>\n<li>The second\u00a0one refers to a post on the prospect\u2019s blog \u2013 just so he or she can quickly jump to the content Bryan\u00a0talks about.<\/li>\n<li>The third\u00a0is the link to a demo video he prepared individually for this particular prospect based on the content the prospect previously produced themselves.<\/li>\n<\/ol>\n<p>Are these three links \u201ctoo much\u201d? I wouldn\u2019t say they are. They are \u201cjust right\u201d because each of them links to a place of material that is relevant and customized for the prospect. It\u2019s not just, \u201chey I\u2019m, Bryan and I do videos. Here\u2019s the link to my site so you could check what I\u2019m doing.\u201d<\/p>\n<p>It\u2019s highly personalized approach, entirely focused on the prospect. The prospect has\u00a0no doubt the message was sent to them\u00a0individually. It is an offer, no doubt about that either. But it\u2019s to-the-point. It tells the prospect \u201cthat\u2019s what I can actually do for you\u201d, not \u201cthat\u2019s what I basically do for people\u201d.<\/p>\n<p>And that\u2019s how you create cold email campaigns that work. \ud83d\ude09<\/p>\n<p>Check out:<\/p>\n<p><a href=\"https:\/\/woodpecker.co\/blog\/cold-email\/links-in-cold-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Safely Add &amp; Track Links in Woodpecker &gt;&gt;<\/a><\/p>\n<h2>What\u2019s in it for you?<\/h2>\n<p>A few quick points to remember:<\/p>\n<p>#1. Don\u2019t make a Christmas tree of your email. Keep it simple. Avoid leaflet or newsletter style. Make the words alone do the job.<\/p>\n<p>#2. If you feel like some parts of your email should be graphically enhanced, make the email shorter instead.<\/p>\n<p>#3. Don\u2019t include links, pictures, and don&#8217;t attach PDF files or other materials if you\u2019re not 100% sure what role they\u2019re supposed to play in your message.<\/p>\n<p>#4. Use the signature to provide your prospect with a link to your website, blog, Twitter, or wherever they will be able to find more info about your company and product.<\/p>\n<p>#5. Don\u2019t let yourself think that the more information you send to the prospect, the more likely they will be\u00a0to talk to you or sign up for a trial. Instead, try to start a valuable B2B relation by sending them a short and simple email on\u00a0how exactly your solution could help them and their company.<\/p>\n<p>#6. Make some real effort and show them you actually care. (Tip: Sending them a brochure or a general offer with pricing in a cold email does not show you actually care).<\/p>\n<p>Hope this will help you protect your cold emails from the triumph of form over content. If you have another opinion of the form of cold emails, or links and attachments, based on experience, I\u2019ll be more than happy to read about that in the comments section.<\/p>\n<p>\n<aside class=\"cta-block cta-block--a-version js-cta-block ab-no-10-cta-block ab-no-11-cta-block\">\n  <p class=\"cta-block__heading u-heading-preset-md-600\">Send powerful emails &amp; boost replies<\/p>\n  <div class=\"cta-block__form-container\">\n    <form class=\"js-cta-block-form\" action=\"https:\/\/woodpecker.co\/signup\/\" class=\"cta-block__button-only-form js-cta-block-no-input-form\">\n      \n\n\n\n\n\n\n\n\n<button class=\"c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\nStart free trial\n<\/button>    <\/form>\n    \n    <form class=\"c-input-button-form js-cta-block-form cta-block__form\" action=\"https:\/\/woodpecker.co\/signup\/\" method=\"POST\" novalidate>\n        \n  <div class=\"c-form-field js-form-field  c-input-button-form__form-field\">\n    \n    <label class=\"c-label c-form-field__label\" for=\"cta-block-form-email-1732018492\">Work email<\/label>\n\n                    \n  <input class=\"c-input  js-input c-input-button-form__input\" placeholder=\"will@woodpecker.co\" name=\"email\" id=\"cta-block-form-email-1732018492\" type=\"email\" \/>\n            \n    <span class=\"c-form-field__error js-error\">\n                                      Invalid email format\n        \n\n                <\/span>\n  <\/div>\n\n        <div class=\"c-input-button-form__button\">\n          \n\n\n\n\n\n\n\n\n<button class=\"cta-block__button c-button js-button c-button--color-main c-button--size-small u-focus-visible-outline\">\n                Start free trial\n        \n\n<\/button>        <\/div>\n\n            <\/form>\n  <\/div>\n<\/aside><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever had an idea to use some special fonts, bold, or underline in your cold email? Have you ever tried including links or pics? Have you been tempted to add attachments to your messages? Here\u2019s about the graphic form of cold emails that work (or don\u2019t work) and the reasons when and why they work (if they do).<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should we ever use fonts, pics &amp; links in cold email?<\/title>\n<meta name=\"description\" content=\"Here\u2019s about graphic elements and links in cold email. Should we use them at all? If so, when and why?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should we ever use fonts, pics &amp; links in cold email?\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s about graphic elements and links in cold email. Should we use them at all? If so, when and why?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Woodpecker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/business.facebook.com\/woodpeckerapp\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-01T09:59:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T09:28:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/09\/fonts-colours-1.png\" \/>\n<meta name=\"author\" content=\"Margaret Sikora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@woodpeckerapp\" \/>\n<meta name=\"twitter:site\" content=\"@woodpeckerapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/\"},\"author\":{\"name\":\"Margaret Sikora\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\"},\"headline\":\"Fonts, Pics &#038; Links in Cold Email \u2013 Should We Ever Use Them?\",\"datePublished\":\"2015-10-01T09:59:06+00:00\",\"dateModified\":\"2025-01-21T09:28:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/\"},\"wordCount\":1372,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"articleSection\":[\"Cold email basics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/\",\"name\":\"Should we ever use fonts, pics & links in cold email?\",\"isPartOf\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\"},\"datePublished\":\"2015-10-01T09:59:06+00:00\",\"dateModified\":\"2025-01-21T09:28:19+00:00\",\"description\":\"Here\u2019s about graphic elements and links in cold email. Should we use them at all? If so, when and why?\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#website\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"name\":\"Woodpecker Blog\",\"description\":\"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales &amp; Growth\",\"publisher\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/woodpecker.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#organization\",\"name\":\"Woodpecker.co\",\"url\":\"https:\/\/woodpecker.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg\",\"contentUrl\":\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg\",\"width\":1240,\"height\":874,\"caption\":\"Woodpecker.co\"},\"image\":{\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/business.facebook.com\/woodpeckerapp\",\"https:\/\/twitter.com\/woodpeckerapp\",\"https:\/\/www.instagram.com\/woodpeckerapp\/\",\"https:\/\/www.linkedin.com\/company\/woodpecker-co\/\",\"https:\/\/www.youtube.com\/channel\/UCNN9wM55yaNI-KEZCfh66_A\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f\",\"name\":\"Margaret Sikora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g\",\"caption\":\"Margaret Sikora\"},\"description\":\"Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/margaretsikora\/\",\"https:\/\/www.instagram.com\/margaret.sikora.official\"],\"url\":\"https:\/\/woodpecker.co\/blog\/author\/gosia-sikora\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Should we ever use fonts, pics & links in cold email?","description":"Here\u2019s about graphic elements and links in cold email. Should we use them at all? If so, when and why?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/","og_locale":"en_US","og_type":"article","og_title":"Should we ever use fonts, pics & links in cold email?","og_description":"Here\u2019s about graphic elements and links in cold email. Should we use them at all? If so, when and why?","og_url":"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/","og_site_name":"Woodpecker Blog","article_publisher":"https:\/\/business.facebook.com\/woodpeckerapp","article_published_time":"2015-10-01T09:59:06+00:00","article_modified_time":"2025-01-21T09:28:19+00:00","og_image":[{"url":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/09\/fonts-colours-1.png"}],"author":"Margaret Sikora","twitter_card":"summary_large_image","twitter_creator":"@woodpeckerapp","twitter_site":"@woodpeckerapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/#article","isPartOf":{"@id":"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/"},"author":{"name":"Margaret Sikora","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f"},"headline":"Fonts, Pics &#038; Links in Cold Email \u2013 Should We Ever Use Them?","datePublished":"2015-10-01T09:59:06+00:00","dateModified":"2025-01-21T09:28:19+00:00","mainEntityOfPage":{"@id":"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/"},"wordCount":1372,"commentCount":1,"publisher":{"@id":"https:\/\/woodpecker.co\/blog\/#organization"},"articleSection":["Cold email basics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/","url":"https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/","name":"Should we ever use fonts, pics & links in cold email?","isPartOf":{"@id":"https:\/\/woodpecker.co\/blog\/#website"},"datePublished":"2015-10-01T09:59:06+00:00","dateModified":"2025-01-21T09:28:19+00:00","description":"Here\u2019s about graphic elements and links in cold email. Should we use them at all? If so, when and why?","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/woodpecker.co\/blog\/fonts-pics-links-in-cold-email\/"]}]},{"@type":"WebSite","@id":"https:\/\/woodpecker.co\/blog\/#website","url":"https:\/\/woodpecker.co\/blog\/","name":"Woodpecker Blog","description":"Woodpecker Blog - Pro Tips on Cold Emails, Follow-ups, Sales &amp; Growth","publisher":{"@id":"https:\/\/woodpecker.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/woodpecker.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/woodpecker.co\/blog\/#organization","name":"Woodpecker.co","url":"https:\/\/woodpecker.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg","contentUrl":"https:\/\/woodpecker.co\/blog\/app\/uploads\/2015\/06\/WP_Logo_WersjaPodstawowa_Pionowa_CzarneTlo_RGB.jpg","width":1240,"height":874,"caption":"Woodpecker.co"},"image":{"@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/business.facebook.com\/woodpeckerapp","https:\/\/twitter.com\/woodpeckerapp","https:\/\/www.instagram.com\/woodpeckerapp\/","https:\/\/www.linkedin.com\/company\/woodpecker-co\/","https:\/\/www.youtube.com\/channel\/UCNN9wM55yaNI-KEZCfh66_A"]},{"@type":"Person","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/dbd5fae1eeb41a0caf2e2c7bda48059f","name":"Margaret Sikora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woodpecker.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/285df23338966e859f136eed9706c0a6?s=96&d=mm&r=g","caption":"Margaret Sikora"},"description":"Product Manager and DPO at Woodpecker. A lawyer who gets the SaaS business, understands customers' needs, and speaks the language of IT guys.","sameAs":["https:\/\/www.linkedin.com\/in\/margaretsikora\/","https:\/\/www.instagram.com\/margaret.sikora.official"],"url":"https:\/\/woodpecker.co\/blog\/author\/gosia-sikora\/"}]}},"_links":{"self":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/993"}],"collection":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/comments?post=993"}],"version-history":[{"count":3,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/993\/revisions"}],"predecessor-version":[{"id":13353,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/posts\/993\/revisions\/13353"}],"wp:attachment":[{"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/media?parent=993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/categories?post=993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodpecker.co\/blog\/wp-json\/wp\/v2\/tags?post=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}