{"id":9375,"date":"2020-09-17T10:02:33","date_gmt":"2020-09-17T08:02:33","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=9375"},"modified":"2025-01-21T10:16:40","modified_gmt":"2025-01-21T09:16:40","slug":"5-ways-to-leverage-webinars-for-saas-growth","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/5-ways-to-leverage-webinars-for-saas-growth\/","title":{"rendered":"5 Ways to Leverage Webinars for SaaS Growth"},"content":{"rendered":"

In this article, Erkki Muuga, the creator of WebinarSoftware.org<\/a>, will take a closer look at how to use webinars as a powerful and versatile tool to grow your SaaS product.<\/p>\n

Yep, webinars are more than just a great lead generation channel. They are also an<\/span>\u00a0effective way to engage your new and existing users, teach them how to get the most value out of the product,<\/span>\u00a0reduce customer churn, as well as establish your brand\u2019s credibility and thought leadership in your niche.\u00a0<\/span><\/p>\n

There’s more to good old webinars, than meets the eye. Let’s see.<\/p>\n

Use webinars for targeted lead generation<\/b><\/h2>\n

As you probably know from your own experience, webinar topics usually focus around <\/span>teaching new skills and <\/span>solving industry-specific problems. The webinar host is usually an expert in the field and offers their expertise by telling or showing the audience how to achieve some type of goal or solve a problem.\u00a0<\/span><\/p>\n

People who sign up for these highly specific webinars are most likely experiencing the same type of problems in their field. Either they\u2019re currently struggling with the same problem or they want to master a specific skill.\u00a0<\/span><\/p>\n

Either way, <\/span>they\u2019ve\u00a0invested in the topic that the webinar covers. The fact that they\u2019re willing to give out their email, show up at a specific time, and attend an hour-long webinar proves that they\u2019ve invested. If they\u2019re willing to invest their time, they might be willing to invest their money to solve that problem even faster and better.\u00a0<\/span><\/p>\n

The leads from webinars are targeted, but they still might not be ready to make a purchase right then and there during the webinar. That\u2019s why it\u2019s important to <\/span>follow up<\/span><\/a> with them and set up <\/span>lead nurturing<\/span> sequences.\u00a0<\/span><\/p>\n

Organize webinars for onboarding new customers and increasing customer activation<\/b><\/h2>\n

SaaS products are sometimes complex and require the user to go through a <\/span>steep learning curve before they can get real value out of the product.\u00a0<\/span><\/p>\n

Many customers cancel their subscription before they even get a chance to use the product the way it was intended to. They\u2019re often overwhelmed with all the features and they won\u2019t stick around.\u00a0<\/span><\/p>\n

Sure, having a <\/span>live chat software<\/span> on your website can help, but sometimes it\u2019s not enough. Sometimes new customers need someone to actually <\/span>show them the product use cases on live video. Sometimes they want to ask very specific questions and to make sure the product is right for them before making a long-term commitment.\u00a0<\/span><\/p>\n

That\u2019s where onboarding webinars come in.\u00a0<\/span><\/p>\n

Get new users to attend a product onboarding webinar and <\/span>present your product\u2019s<\/span><\/a> main use cases. Even better if you can show actual real-life examples of how other customers are using the product and how they\u2019re getting value out of it.\u00a0<\/span><\/p>\n

It\u2019s recommended to host live onboarding webinars at first, not automated ones. Live webinars are better because you can <\/span>actually talk to your users and <\/span>answer their questions live. The <\/span>best webinar platforms<\/span><\/a> have a Q&A feature that lets people upvote each other\u2019s questions. This helps you map out which are the biggest roadblocks and hurdles for your new users.\u00a0<\/span><\/p>\n

Only good things come out of talking to your customers.\u00a0<\/span><\/p>\n

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