{"id":934,"date":"2019-12-05T09:10:49","date_gmt":"2019-12-05T08:10:49","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=934"},"modified":"2026-01-12T09:15:31","modified_gmt":"2026-01-12T08:15:31","slug":"what-can-we-use-cold-emails-for-in-saas","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/what-can-we-use-cold-emails-for-in-saas\/","title":{"rendered":"What Can You Use Cold Emails for in a SaaS Company, besides Outbound Lead Generation?"},"content":{"rendered":"

What\u2019s the first thing that comes to our mind when we think of cold emails<\/span> in a start-up? Prospecting. Lead generation. Finding new customers potentially interested in our product or service. Fair enough. That\u2019s probably the core application of B2B cold emails<\/a> right now. But we can do more than that. So, what else can you use cold emails<\/span> for in your SaaS<\/span> company?<\/p>\n

1. To get customer interviews<\/h2>\n

That\u2019s what every start-up should do even before they start to build their product or service. As far as I\u2019m sure you won\u2019t necessarily take my word for that, I\u2019m sure you\u2019ll be interested in Jason Lemkin\u2019s post on the 20 interview rule<\/a>.<\/p>\n

You can meet your interviewees in person if you\u2019re lucky. You can call them if they want to talk to you. But you can also start interviewing your target group via email<\/span>. We\u2019ve done that. It works great if skillfully performed. And it brought us an awful lot of extremely useful information.<\/p>\n

Here\u2019s how we got our first 10 customer interviews with cold email>><\/a>
\nAlso check\u00a0how email interviews helped us build SaaS>><\/a><\/p>\n

2. To ask prospects for a review<\/h2>\n

Ok, so you\u2019ve done your initial research. You know your target group, you know what they struggle with. That\u2019s how you came up with the first version of a solution to their problem. Now it\u2019s time to check if they like what you came up with. So you\u2019re going to show them what you have and ask their opinion.<\/p>\n

And that\u2019s another point where cold email<\/span> fits perfectly as a way to get the reviews. You can ask if your prospects would be interested in a free trial and if they will offer you some help in improving your solution. That\u2019s not only a way to gather a huge amount of valuable feedback but also to start deeper relations with potential future customers. We\u2019ve done that as well.<\/p>\n

3. To ask for expert\u2019s advice<\/h2>\n

The voice of your target group is most definitely the most valuable feedback. But except for potential users, there are also experts who could give you invaluable advice based on experience. Those are the people who know your type of business<\/span>. They\u2019ve probably aimed at the same group of prospects as you do right now. In short: they\u2019ve already been there and done that.<\/p>\n

Experts are usually hard to reach, but it\u2019s definitely possible to start a conversation with them. At Woodpecker<\/span>, we\u2019ve used cold emails<\/span> for that as well. The results have been greater than we expected.<\/p>\n

Here\u2019s more on how I asked for experts\u2019 opinion in a cold email that got 50% reply rate>><\/a><\/p>\n

4. To get new customers<\/h2>\n

As I mentioned at the very beginning, lead generation and getting new customers seems to be the core use of B2B<\/span> cold emails nowadays. I\u2019ve described in my previous articles on how to do that step by step. You may be interested in a six-step tutorial to cold email<\/a> that brings replies from interested prospects.<\/p>\n

5. To get influencers for marketing<\/h2>\n

In short, you find popular content in your niche, you find people who made it popular and you reach out to these people with your awesome content on a similar topic yet a slightly different approach or perspective.<\/p>\n

Get\u00a0a closer look at\u00a0how to pick and reach out to influencers with email >><\/a><\/p>\n

Also, speaking of marketing, here’s how you can find and make cross-promotional partnerships to reach new potential customers >><\/a><\/p>\n

6. To start business partnerships<\/h2>\n

As you\u2019ve taken off with your start-up, you may want to cooperate with different companies, whose solutions are complementary to yours and who aim at the same or at a similar target group. Such cooperation is a mutually beneficial relationship and allows both partners to complement the services they offer to their clients and grow thanks to that. In a SaaS<\/span> world, such business<\/span> partnerships result, for example, in some great app integrations.<\/p>\n

Check\u00a0how you can use integrations as a growth strategy for your SaaS >><\/a><\/p>\n

So you can also reach out to another company that is not necessarily your potential client but can be an important business<\/span> partner. And that\u2019s how you can use cold emails<\/span> to start building your network and open your company for new markets.<\/p>\n

Find out how to find a pitch to partners for your SaaS partner program >><\/a><\/p>\n

7. To get customer testimonials<\/h2>\n

In the eyes of your potential customers, the testimonials are proof that your product really works. They build trust for your company and trigger the bandwagon effect. Companies similar in size, business model or industry often share the same objections. Testimonials help in overcoming these objections: \u201cSince this product worked for them, It may improve my process too\u201d.<\/p>\n

That\u2019s why it\u2019s so important to collect testimonials and publish them on your website. But how to get them? It shouldn\u2019t be a surprise to you that the easiest, most personalized and scalable channel to do that is email<\/span>.<\/p>\n

Here\u2019s how you can use follow-up automation to reach out to your customers for testimonials:
\nWhy Does Your Business Need Customer Testimonials & How to Get Them? >><\/a><\/p>\n

8. For link building outreach<\/h2>\n

Every successful online business stands on three pillars: a website optimized for conversion, customer testimonials and a steady flow of new visitors. The last one is the most difficult to achieve. If you\u2019re a website owner or content manager you know the struggle to rank higher in Google search results in order to get more website visits.<\/p>\n

SEO is a complex process. You not only have to take care of your website or blog content but also acquire some valuable links that will make your website more reliable in the eyes of Google. How to acquire those precious backlinks?<\/p>\n

The best way to do that is to reach out directly to other website owners and content managers from your industry and ask them about an opportunity to link back to your page or submit a guest post. Sounds pretty much like cold email<\/span> outreach, doesn\u2019t it?
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