![\"prospect_list\"](\"https:\/\/woodpecker.co\/blog\/app\/uploads\/2020\/08\/screen-tabelka.png\")
\nDesktop cluttered with dozens of CSV files, their copies, and copies of their copies. Sending CSVs back and forth between your team members. Time wasted on finding a way to stay organized despite the chaos. Sounds like a nightmare, right? Indeed, for many salespeople, it is a daily struggle.<\/p>\n
So why not ditch the CSVs for something easier to manage and more teamwork-friendly? For example, build your prospect list in Google Sheets and have it integrated with your follow-up automation tool? No more copying, importing and exporting.<\/p>\n
Let me show you how to make your prospecting more productive with the new Google Sheets integration, we\u2019ve just rolled out.<\/p>\n
When collecting prospect data in a spreadsheet, have in mind the custom fields you\u2019re going to put in the email copy. Apart from first name and company name, devote a column or two to some extra information you may use to personalize your email, like in the example below:<\/p>\n\n
These extra custom fields allow you to add a unique touch to each message, that cherry on top, which gives a cold message a 1-to-1 feel. Also, your email content gets more diversified, which translates into a better deliverability rate.<\/p>\n
What info can be used for advanced personalization? For example, you can congratulate somebody on a recent promotion, refer to a conference you both attended or mention a mutual acquaintance. Look for something that could work as an ice-breaker, but isn\u2019t too private.<\/p>\n
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