{"id":9052,"date":"2020-07-16T10:00:01","date_gmt":"2020-07-16T08:00:01","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=9052"},"modified":"2025-01-21T10:24:26","modified_gmt":"2025-01-21T09:24:26","slug":"little-known-ways-use-woodpecker","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/little-known-ways-use-woodpecker\/","title":{"rendered":"6 Little Known Ways You Can Use Woodpecker to Grow Your Business"},"content":{"rendered":"

Some time ago Cathy wrote about what SaaS businesses can use cold emails for<\/a>, other than outbound lead generation.<\/p>\n

Here\u2019s a handful of other use cases that I hope will inspire you to, perhaps, look out of the scope of jobs Woodpecker usually does for you.<\/p>\n

Dig in.<\/p>\n

1. Finding interviewees and podcast\/webinar guests<\/h2>\n

When you\u2019re reaching out to people to invite them to be a part of your show\/podcast\/webinar, it\u2019s important not only to find the right prospects and to craft a compelling email, but also to keep your finger on the pulse of who\u2019s replied to your email and who hasn\u2019t, and to react accordingly.<\/p>\n

With Woodpecker you may create two alternative versions of a follow-up and set a condition that specifies which one goes out in what circumstances. So for example, one will be sent after an invitee has opened your first email (but didn\u2019t reply), and the other if an invitee hasn\u2019t opened it at all. This allows you to better adjust the content of your follow-up and get more positive responses.<\/p>\n

2. Handling a customer feedback loop<\/h2>\n

Customer feedback loop is by no means a necessity, but oh boy, is it a valuable piece of strategy for SaaS businesses!<\/p>\n

Why?<\/p>\n

It\u2019s always a good idea to listen to your customers. When they suggest you add a certain feature or adjust an existing one, it might be a good idea to consider doing so. And if you decide to use one of your customer\u2019s suggestions, it\u2019s a good idea to let them know that you\u2019ve implemented it.<\/p>\n

A quick tip before you start is to organize one place where you\u2019ll be collecting customer feedback for further use. It might take some time before you implement the changes or add a feature that your clients suggested, so be sure not to lose it.<\/p>\n

When the time comes, send a campaign with a product update, an information that it\u2019s because of their idea, and a thank you. This will enhance your customers\u2019 experience with your company and might result in gaining a more loyal customer base. As simple as that.<\/p>\n

3. Managing a partner program<\/h2>\n

I suspect you already know that you can use an email automation tool to support you in finding new partners for your partner program<\/a>.<\/p>\n

But it\u2019s equally important to maintain clear communication throughout your partnership. You may use Woodpecker to keep things in order within the program, i.e. for day-to-day communication with partners.<\/p>\n

Do you want to send them an update of how much they\u2019ve earned being a member of your program? Or need to announce an important piece of information? Create an automated, but at the same time personalized campaign. You just set up the campaign – Woodpecker does the rest on your behalf.<\/p>\n

And if you\u2019re planning on collecting customer feedback for future product development, you may create a campaign to introduce your coworkers from other teams (e.g. the product manager) to the partners. Why would you want to waste your time doing it manually, when it\u2019s so easy to automate?<\/p>\n

\n