{"id":7926,"date":"2020-04-09T10:20:00","date_gmt":"2020-04-09T08:20:00","guid":{"rendered":"https:\/\/woodpecker.co\/blog\/?p=7926"},"modified":"2025-01-21T10:24:54","modified_gmt":"2025-01-21T09:24:54","slug":"5-tips-for-effective-sales-prospecting-in-2020","status":"publish","type":"post","link":"https:\/\/woodpecker.co\/blog\/5-tips-for-effective-sales-prospecting-in-2020\/","title":{"rendered":"5 Tips for Effective Sales Prospecting in 2020"},"content":{"rendered":"

Looking for ideas to level up your prospecting game in 2020? Here you are — I put together a list of 5 sales<\/span> prospecting tips worth implementing into your lead generation strategy this year and onwards since I believe they are pretty much everlasting.<\/p>\n

Get yourself a nice cup of coffee and read on.<\/p>\n

TIP #1 Prospect in less crowded places<\/h2>\n

If asked where to find new prospects, the majority of salespeople<\/span> would say that LinkedIn is the first thing that comes to their mind. But while LinkedIn is a great place for sales<\/span> prospecting, it\u2019s also very crowded. What it means is that there\u2019s a very high chance that prospects you find there have already been flooded with cold emails<\/span> from other salespeople<\/span>.<\/p>\n

In marketing, there\u2019s a phenomenon called banner blindness, which means that people see so many ads around them online and offline that they stop paying attention anymore. Similar things happen to prospects who are snowed under emails<\/span> every day.<\/p>\n

That\u2019s why I encourage you to broaden your prospecting horizons and look for contacts on platforms other than LinkedIn. We\u2019ve made a list of places where you can find SaaS companies, startups, software houses, marketing experts and other business<\/span>:
\n15+ Places Where You Can Find B2B Leads, Other than LinkedIn >><\/a><\/p>\n

TIP #2 Mention a relevant case study<\/h2>\n

Even if you look for prospects on less obvious platforms than LinkedIn, chances are that people from your list get a few cold emails<\/span> a day anyway. That\u2019s why to get noticed your message should stand out.<\/p>\n

Although there is no recipe for success that would work in all cases, the trick for catching your prospects\u2019 attention may be mentioning an example of how similar companies succeeded with your product or service.<\/p>\n

You probably experienced such a situation in real life too: your friend told you so much about how that new cool mobile app helped him get better organized in his daily tasks that you thought you\u2019re gonna try it too and check how it works for you.<\/p>\n

The same approach works in sales<\/span>. A relevant case study can spark your prospect\u2019s interest and trigger the bandwagon effect: if this product helped their industry peer, why not give it a try? The seed of curiosity has been planted.<\/p>\n

But mind you, if you decide to mention your successful client\u2019s story in email<\/span> copy, make sure to avoid SPAM-trigger words, such as increase or %. If there\u2019s no way to get around them, paste a link to a case study instead.<\/p>\n

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